GOAT Sneaker App Officially Launches in China

With a localized version, as well as a WeChat Mini Program.

By
Footwear
5,458 Hypes 3 Comments

GOAT has officially launched its sneaker app in China, the company’s number one international market, as announced by the brand today. Users in the region will have access to a localized version of the app, as well as a new WeChat Mini Program.

“We know China is a unique market and if we use the same strategy as the U.S., we’ll likely fail,” stated Eddy Lu, co-founder and CEO of GOAT Group. “We are building this product with a local team in order to provide the Chinese consumer with a better, more personalized experience,” he said.

GOAT plans to kick things off in the area with a three-day event that it says will feature the “rarest and most exclusive” sneakers. To support its expansion in China and the Greater Asia Pacific, the company has opened a facility in Hong Kong, though the Shanghai-based team will lead the overall operations.

“The sneaker community has grown tremendously in China, especially with the rise of basketball and hip-hop culture. So it’s no surprise the demand for sneakers has grown as well,” Lu said. “We know that there is a huge need to ensure authentic sneakers in the global sneaker industry, and we believe China is the perfect market to begin our global expansion.”

The move marks GOAT Group’s first major expansion since Foot Locker invested $100 million USD into the brand back in February. At the time, Lu explained that the investment would help “expand the business as we continue to scale our operations both domestically and internationally.”

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1433 Users Online

What to Read Next

Public School's Max Osborne Reveals Streetwear-Inspired eSports Capsule In Exclusive Interview
Fashion 

Public School's Max Osborne Reveals Streetwear-Inspired eSports Capsule In Exclusive Interview

In collaboration with Andbox, the organization behind Overwatch’s New York Excelsior team.

NEEDLES SS20 Delivers Colorful Suits and Paint-Splattered Workwear
Fashion

NEEDLES SS20 Delivers Colorful Suits and Paint-Splattered Workwear

More ’70s-indebted looks from the Japanese imprint.

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops
Footwear 

PSG's AJ6 Faces off Against ManU's UltraBOOST in This Week's Best Footwear Drops

Alongside collaborations from Parra x Nike SB, nanamica x Dr. Martens, Engineered Garments x New Balance, and more.


Nike and Stone Island Unveil Preview of Technical Golf Capsule (UPDATE)
Fashion

Nike and Stone Island Unveil Preview of Technical Golf Capsule (UPDATE)

Launching this week.

BAIT's 'Stranger Things' x Nike Air Tailwind 79 Is Loaded With Hidden Details
Footwear

BAIT's 'Stranger Things' x Nike Air Tailwind 79 Is Loaded With Hidden Details

Including flammable uppers and hidden messages.

Minotaur's FW19 Lookbook Focuses on Warmth and Breathability
Fashion

Minotaur's FW19 Lookbook Focuses on Warmth and Breathability

The label’s LESS series offers several silhouettes in one.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.