Prada Will Be Fur-Free By 2020

A collaborative effort with the Fur Free Alliance.

By
Fashion
4,198 Hypes 4 Comments

Joining the ranks of Coach and Chanel, the Prada Group announced that its subsidiary labels will no longer use animal fur in the creation of clothing, footwear or accessories. The move was made following a year-long talk with the Fur Free Alliance (FFA), a coalition of over 50 animal protection organizations from more than 40 countries.

In a statement, the luxury company affirmed that Prada, Miu Miu, Church’s and Car Shoe brands will immediately forfeit the use of any animal fur in designs or new products. “The Prada Group is committed to innovation and social responsibility,” said Miuccia Prada. ““Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.” Furthermore, instead of burning the already-existing fur goods, Prada will sell existing items with fur “until quantities will be exhausted.”

“The Fur Free Alliance applauds the Prada Group for going fur-free”, exclaimed Joh Vinding, FFA Chairman. FFA program manager Brigit Oele underlined the sentiment, noting that “Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!””

Prada’s Spring/Summer 2020 womenswear collection will be the Group’s first presentation to uphold the fur-free mentality.

Recently, New York City proposed a ban on the sale of goods with animal fur.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1323 Users Online

What to Read Next

Nigel Sylvester Flaunts His Monogrammed Bike at the Fendi Headquarters
Sports

Nigel Sylvester Flaunts His Monogrammed Bike at the Fendi Headquarters

As part of the label’s F is for… FENDI platform.

Jamie Oliver's UK Restaurant Chain Closes Following Administration
Food & Beverage

Jamie Oliver's UK Restaurant Chain Closes Following Administration

1,000 jobs will be lost.

Peak Design Reimagines the Perfect Travel Tripod
Design

Peak Design Reimagines the Perfect Travel Tripod

Fits inside a bottle pocket.


Devin Troy Strother Dismantles "Natural Black Athleticism" in New Paintings
Arts

Devin Troy Strother Dismantles "Natural Black Athleticism" in New Paintings

As part of a new Hong Kong exhibition entitled “Flagrant Foul.”

NASA Reveals Plans to Build a Moon Base
Tech

NASA Reveals Plans to Build a Moon Base

Another giant leap for mankind.

George R. R. Martin Breaks Silence on 'GoT' Finale and Progress of Books
Entertainment

George R. R. Martin Breaks Silence on 'GoT' Finale and Progress of Books

“‘The Winds of Winter’ is very late, I know, I know, but it will be done.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.