Nigel Sylvester Flaunts His Monogrammed Bike at the Fendi Headquarters

As part of the label’s F is for… FENDI platform.

By
Sports
7,373 Hypes 8 Comments

As part of Fendi‘s F is for… FENDI platform, the Italian luxury house has tapped BMX star Nigel Sylvester to front its latest campaign.

Filmed at the Palazzo Della Civiltà Italiana, which serves as Fendi’s HQ, the video showcases Sylvester alongside his FF monogrammed bike making various jumps and 360° flips throughout. The New York-native is also dressed head-to-toe in items from Fendi’s Fall/Winter 2019 collection. “Freedom is riding my bicycle around the world. Using it as my playground, as a place where I can dream and express myself,” Sylvester says showing off his fearlessness. Check out Sylvester’s moves in the video posted above.

F is for… FENDI is a digital platform where the label spotlights millennial creatives in a series of boundary-pushing events and campaigns.

In more sports-related news, the Toronto Raptors gifted Drake a custom diamond-encrusted OVO jacket worth $769,000 USD.

Read Full Article

What to Read Next

Jamie Oliver's UK Restaurant Chain Closes Following Administration
Food & Beverage

Jamie Oliver's UK Restaurant Chain Closes Following Administration

1,000 jobs will be lost.

Peak Design Reimagines the Perfect Travel Tripod
Design

Peak Design Reimagines the Perfect Travel Tripod

Fits inside a bottle pocket.

Devin Troy Strother Dismantles "Natural Black Athleticism" in New Paintings
Arts

Devin Troy Strother Dismantles "Natural Black Athleticism" in New Paintings

As part of a new Hong Kong exhibition entitled “Flagrant Foul.”


NASA Reveals Plans to Build a Moon Base
Tech

NASA Reveals Plans to Build a Moon Base

Another giant leap for mankind.

George R. R. Martin Breaks Silence on 'GoT' Finale and Progress of Books
Entertainment

George R. R. Martin Breaks Silence on 'GoT' Finale and Progress of Books

“‘The Winds of Winter’ is very late, I know, I know, but it will be done.”

'Fortnite' & Jordan Brand Introduce New Downtown Drop Mode (UPDATE)
Entertainment

'Fortnite' & Jordan Brand Introduce New Downtown Drop Mode (UPDATE)

The Nike SB x Air Jordan 1 “Lakers” is part of a new skin.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.