Nigel Sylvester Flaunts His Monogrammed Bike at the Fendi Headquarters

As part of the label’s F is for… FENDI platform.

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As part of Fendi‘s F is for… FENDI platform, the Italian luxury house has tapped BMX star Nigel Sylvester to front its latest campaign.

Filmed at the Palazzo Della Civiltà Italiana, which serves as Fendi’s HQ, the video showcases Sylvester alongside his FF monogrammed bike making various jumps and 360° flips throughout. The New York-native is also dressed head-to-toe in items from Fendi’s Fall/Winter 2019 collection. “Freedom is riding my bicycle around the world. Using it as my playground, as a place where I can dream and express myself,” Sylvester says showing off his fearlessness. Check out Sylvester’s moves in the video posted above.

F is for… FENDI is a digital platform where the label spotlights millennial creatives in a series of boundary-pushing events and campaigns.

In more sports-related news, the Toronto Raptors gifted Drake a custom diamond-encrusted OVO jacket worth $769,000 USD.

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