Rae Sremmurd Front New Giuseppe Zanotti Blabber Sneaker Campaign
SremmLife meets Italian footwear.
Italian fashion house Giuseppe Zanotti has selected Swae Lee and Slim Jxmmi of Rae Sremmurd fame to present its latest, skate-inspired sneaker. Coming in three styles, the Blabber incorporates elements of classic, West-coast skate shoe design, blended with Zanotti’s signature, disruptive, deconstructed aesthetic.
Starring in the campaign video, the rappers showcase each of the styles and colorways, including a canvas low-top; a croc-printed leather low-top and a croc-printed leather high-top. Company founder Giuseppe Zanotti explained why Rae Sremmurd were chosen for the campaign, “I wanted to break the rules and create an unexpected campaign—there are no better rule-breakers than Rae Sremmurd.”
All the styles come in an all-white or all-black colorway, and carry the distinctive 3D-printed spiny sole as seen in the Urchin sneaker that was released last year. Prices start at £355 GBP ($450 USD) and the various styles are available from the Giuseppe Zanotti web store now.
