A Look Inside LeBron James' New UNKNWN Store in Miami

Complete with a multifunctional outdoor court.

By
Fashion
8,276 Hypes 2 Comments

Co-founded by LeBron James, Jaron Kanfer and Frankie Walker Jr. in 2011, UNKNWN opened its doors in Miami’s vibrant Wynwood district yesterday. Offering a highly curated selection of apparel, footwear and accessories, UNKNWN Wynwood is designed to provide a premium shopping experience that reflects the vision and lifestyle of the brand’s co-founders. Built in collaboration with multidisciplinary artist John Margaritis of New York Sunshine, the 10,000 square foot, industrial-style retail destination boasts a unique architectural design adorned with handmade details throughout.

Upon entering the store, visitors encounter a Margaritis-designed water feature. The permanent art installation, made up of custom basketball hoops, copper and water, is adjacent to a live plant wall that showcases new arrivals. Suspended from the ceiling are stainless steel chains, LED-lit shelves and glass garage doors that offer an indoor/outdoor experience when lifted.

Paying homage to the strong friendship of the three co-founders, UNKNWN Wynwood is centered around a multi-use courtyard and open-air basketball court that serves as a venue for sporting and lifestyle events. Painted with bold blue and white hues, the court features over 200 feet of mural space for artist creations.

“We want our brand and stores to be the canvas for a global community to feel welcome, excited, and express themselves through interacting with our space, brands, and events,” Kanfer explains. “We draw inspiration from our community and that is something that’s reflected in the way the collections have room to evolve without compromising the integrity of the UNKNWN retail design.”

To celebrate the store’s opening, the co-founders are hosting a series of private events during Art Basel Miami 2019. This weekend, UNKNWN is unveiling limited edition products, collaborations and sneaker releases with BAPE, Chinatown Market, New Era, BornxRaised and more. Take a look inside UNKNWN Wynwood in the gallery above and head over to unknwn.com to shop the latest products.

UNKNWN Wynwood
261 NW 26th Street
Miami, Florida 33127

In related news, Wynwood Walls cultural center is celebrating its 10-year anniversary with a massive retrospective group exhibition.

Read Full Article

What to Read Next

Jordan Brand Gets Wild With Air Jordan 3 SP "Animal Instinct"
Footwear

Jordan Brand Gets Wild With Air Jordan 3 SP "Animal Instinct"

Featuring a pony hair upper and multiple printed patterns.

LB199X Debuts New Video for 'Color Us' Single "To Live & Die In Amerikkka"
Music

LB199X Debuts New Video for 'Color Us' Single "To Live & Die In Amerikkka"

The Guin Records lyricist just dropped a new EP.

Rare Photographic Works by Andy Warhol to Go on Display in NYC
Arts

Rare Photographic Works by Andy Warhol to Go on Display in NYC

Documenting the evolution of his photography over three decades.


Rick Moranis Will Return in 'Honey, I Shrunk The Kids' Reboot With Original Director
Entertainment

Rick Moranis Will Return in 'Honey, I Shrunk The Kids' Reboot With Original Director

The hit ’90s comic science fiction film returns.

MEDICOM Toy and mastermind WORLD Come Together for 100% & 400% BE@RBRICKs
Design

MEDICOM Toy and mastermind WORLD Come Together for 100% & 400% BE@RBRICKs

The brand’s first Bearbrick under the mastermind WORLD imprint.

BornxRaised & Carhartt WIP Celebrate '90s Los Angeles Style & Culture With Hand-Dyed Sweatsuits
Fashion

BornxRaised & Carhartt WIP Celebrate '90s Los Angeles Style & Culture With Hand-Dyed Sweatsuits

Following the opening of Carhartt WIP’s L.A. store.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.