LeBron James

LeBron James is an American professional basketball player who currently plays for the Cleveland Cavaliers. James went to St. Vincent – St. Mary High School in Akron, Ohio where he played high school basketball and was already promoted in the national media as a future NBA superstar. After graduating in 2003, James was picked up by the Cleveland Cavaliers. In 2007, he led the Cavaliers to their first appearance in the NBA playoff finals where they lost to the San Antonio Spurs. In 2010, James left the Cavaliers in for Miami Heat, where he went on to win two consecutive NBA titles in 2012 and 2013. James decided to opt out of his contract in 2014 with Miami Heat and rejoin the Cavaliers. James has numerous endorsement deals with companies such as Audemars Piguet,, Samsung, and Coca-Cola and continues to play an important role within the NBA as he is considered by many to be the “face of the NBA”. James has lent his name to Nike for a signature line of basketball sneakers which has spawned several bestselling models.

LeBron James, Drake and Maverick Carter To Executive Produce Hockey Documentary 'Black Ice'
Entertainment

LeBron James, Drake and Maverick Carter To Executive Produce Hockey Documentary 'Black Ice'

Exploring systemic racism in the sport.

LeBron James Said To Be the First Active NBA Player To Earn $1 Billion USD
Sports 

LeBron James Said To Be the First Active NBA Player To Earn $1 Billion USD

Thanks to his salary and an impressive roster of endorsements.

Original 'Space Jam' Director Criticizes Sequel: 'LeBron Ain't Michael'
Entertainment

Original 'Space Jam' Director Criticizes Sequel: 'LeBron Ain't Michael'

Says Bugs Bunny’s animation looks like “one of those fluffy dolls you buy at an airport gift shop.”

What the Deuce? The Nike LeBron 18 Low Appears in a "Stewie Griffin" Colorway
Footwear

What the Deuce? The Nike LeBron 18 Low Appears in a "Stewie Griffin" Colorway

Inspired by a rare LeBron 6 sample.

Nike Heats Things Up With a LeBron 8 "South Beach" Revival in This Week's Best Footwear Drops
Footwear 

Nike Heats Things Up With a LeBron 8 "South Beach" Revival in This Week's Best Footwear Drops

FTC’s Nike SB Dunk Low, Off-White™ x Nike Air Zoom Tempo NEXT% and the Air Jordan 12 “Twist” are also slated to launch.


Netflix Hires a Former EA Exec and Damien Hirst Drops His First NFTs in This Week’s Business and Crypto Roundup
Tech 

Netflix Hires a Former EA Exec and Damien Hirst Drops His First NFTs in This Week’s Business and Crypto Roundup

While the ‘Space Jam’ theme song is up for grabs as an NFT.

LeBron James' SpringHill Co. Rumored to Hit $750 Million USD in Valuation
Entertainment 

LeBron James' SpringHill Co. Rumored to Hit $750 Million USD in Valuation

With a roster of projects such as ‘Space Jam: A New Legacy,’ a ‘House Party’ remake and ‘Hustle’.

The Original 'Space Jam' Theme Song Is Being Offered Up as an NFT
Entertainment

The Original 'Space Jam' Theme Song Is Being Offered Up as an NFT

Here’s your chance, do your dance.

Nike and UNKNWN Celebrate LeBron 8 “South Beach” Release With a Miami-Inspired Basketball Court
Footwear

Nike and UNKNWN Celebrate LeBron 8 “South Beach” Release With a Miami-Inspired Basketball Court

Now open to the public.

The Air Jordan 1 "Electro Orange" Electrifies This Week's Best Footwear Drops
Footwear 

The Air Jordan 1 "Electro Orange" Electrifies This Week's Best Footwear Drops

The AURALEE x New Balance 550, Prada x adidas A+P LUNA ROSSA 21 and the Xbox x Space Jam x Nike LeBron 18 Low are also in the mix.

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