GIPHY Launches New Video Platform for GIFs With Sound

New memes alert.

By
Tech
4,453 Hypes 6 Comments

GIPHY has launched a new GIPHY Video platform to share short-form videos. Currently, the platform will only host short-form video content from media partners like Universal Pictures, Geffen Records, and BBC America.

Clips are capped at 30 seconds, however, GIPHY currently recommends creating 15-second clips to not lose people’s attention spans. Although GIPHY clarifies it’s not an advertisement tool, it is currently being used to get folks interested in upcoming movies and as a way for GIPHY to earn revenue. The success of GIPHY came at the hand of user-generated content, however, Giphy CEO Alex Chung tells Variety it has no plans to open the platform up to the public. “It took years for GIFs to be popular.” And as Engadget points out, “when they did eventually hit the mainstream, it was meme culture and the Extremely Online types that got them there — not corporations.”

Check out the new platform, then check 2019’s top Google searches.

Read Full Article

What to Read Next

Alexander Wang & adidas Originals Present Their Sixth and Final Collection
Footwear

Alexander Wang & adidas Originals Present Their Sixth and Final Collection

The FW19 range, dubbed “Club Leisure,” features kicks, outerwear, apparel and bags.

Nigel Cabourn & Closed to Present Navy-Inspired FW20 Collection at Pitti Immagine Uomo 97
Fashion

Nigel Cabourn & Closed to Present Navy-Inspired FW20 Collection at Pitti Immagine Uomo 97

Maritime workwear meets vintage military uniforms.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, BAPE, HUMAN MADE, CPFM, Palace and more.


Bomber Ski & Bentley Motors Unveil Skis With 24-Karat Gold Inserts
Design

Bomber Ski & Bentley Motors Unveil Skis With 24-Karat Gold Inserts

Priced at $3,750 USD.

FaZe Clan Teams Up With Champion for Biggest Product Drop Yet
Fashion

FaZe Clan Teams Up With Champion for Biggest Product Drop Yet

Including a blacked-out hoodie and a capsule designed by Offset.

Twelvepieces Holds "Local Heroes" Exhibition Inspired by Its Egyptian Heritage
Arts

Twelvepieces Holds "Local Heroes" Exhibition Inspired by Its Egyptian Heritage

Featuring the work of street artists Peter Birk, Rasmus Balstroem & more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.