Rihanna Stars in Fenty PUMA's Latest Motocross-Inspired Campaign
Spring 2018 highlights form-fitting bodysuits and plenty of leather.
With its race-ready looks first showcased late last year, Rihanna now takes center stage to promote Fenty PUMA‘s Spring 2018 campaign. Joined by models Selena Forrest, Yasmin Wijnaldum and Slick Woods, the quartet showcases the sporty lineup against a rugged motocross backdrop.
Retro Fenty PUMA branding plays across an array of zipped bodysuits and paneled motorcycle pants, with a color palette that draws inspiration from the bold gear worn by actual motorcyclists. Hardwearing leather makes it a go-to textile for racers and the fabric of choice for Fenty’s new line, where it appears in the form of moto jackets, leggings and pants, offering protection from chilly spring nights. The brand’s athletic foundation results in a selection of sportswear essentials, like crop tops, elastic shorts and shoulder bags, many offering sideline branding and striped detailing to make influences clear.
Refresh your memory of the line with an edited runway presentation video below and see what fashion insiders said about it last year.