Rihanna Stars in Fenty PUMA's Latest Motocross-Inspired Campaign

Spring 2018 highlights form-fitting bodysuits and plenty of leather.

By
Fashion
14,814 Hypes 10 Comments

With its race-ready looks first showcased late last year, Rihanna now takes center stage to promote Fenty PUMA‘s Spring 2018 campaign. Joined by models Selena Forrest, Yasmin Wijnaldum and Slick Woods, the quartet showcases the sporty lineup against a rugged motocross backdrop.

Retro Fenty PUMA branding plays across an array of zipped bodysuits and paneled motorcycle pants, with a color palette that draws inspiration from the bold gear worn by actual motorcyclists. Hardwearing leather makes it a go-to textile for racers and the fabric of choice for Fenty’s new line, where it appears in the form of moto jackets, leggings and pants, offering protection from chilly spring nights. The brand’s athletic foundation results in a selection of sportswear essentials, like crop tops, elastic shorts and shoulder bags, many offering sideline branding and striped detailing to make influences clear.

Refresh your memory of the line with an edited runway presentation video below and see what fashion insiders said about it last year.

Recently, Tommy Hilfiger took racing inspiration in a different direction for his Spring 2018 runway collection.

Read Full Article

What to Read Next

BAPE Readies Full Collection of Indigo-Dyed Clothes
Fashion

BAPE Readies Full Collection of Indigo-Dyed Clothes

Classic pieces upgraded with rich blue tones and sashiko stitching.

D*Face Creates Custom, Hand-Painted Art for Triumph Motorcycles Collab
Arts

D*Face Creates Custom, Hand-Painted Art for Triumph Motorcycles Collab

The London icon is a longtime Triumph rider.

Stream Philthy Rich & Peezy's New Joint Project, 'East Side'
Music

Stream Philthy Rich & Peezy's New Joint Project, 'East Side'

Oakland and Detroit connect.


KITH Puts Its Spin on Champion's Classic Sportswear
Fashion

KITH Puts Its Spin on Champion's Classic Sportswear

Champion’s staples receive a Fieg-led makeover.

Daniel Arsham Announces Free "Mandatory Induction Guidelines %" Event
Arts

Daniel Arsham Announces Free "Mandatory Induction Guidelines %" Event

Exploring his multi-discipline approach.

Russell Westbrook's Honor the Gift Releases "Inner City" Capsule
Fashion

Russell Westbrook's Honor the Gift Releases "Inner City" Capsule

Honoring The Brodie’s Los Angeles roots.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.