Sneaker marketplace GOAT recently merged with Flight Club, creating the world’s largest unified platform for sneaker reselling. For its next big move, GOAT is introducing a new lifestyle magazine dubbed Greatest, tapping Jerry Lorenzo to star on its first cover.
Greatest will cater to the global sneaker community, as expected, but also aims to look beyond mere product by touching on personal stories from key figures in the worlds of art, design, music and fashion. With over 150 pages dedicated to culturally-conscious output, the magazine’s subjects range from footwear industry insiders to entrepreneurs situated all over the globe. The publication’s premiere issue includes a discussion with Fear of God designer Lorenzo, Reddit co-founder Alexis Ohanian, sneaker cleaning magnate Jason Markk, The Shoe Surgeon, and many more.
Look for the magazine at select retailers, including Concepts, Patron of the New and Union Los Angeles, and head to GOAT’s website for more info and content. In other relevant publishing news, a new book centering around a Brain Dead T-shirt retrospective is due to release soon.