Fear of God

Fear of God was founded by designer Jerry Lorenzo in 2012. The contemporary menswear label styles with American sportswear aesthetics and materials, while elevating streetwear with experimental silhouettes that have drawn from luxury, military, and west coast lifestyle inspirations. The label has also collaborated with footwear brands Nike and Vans, partnered with luxury houses like Ermenegildo Zegna, and has even had products appear in video games such as ‘NBA2K.’

Jerry Lorenzo Announces Footwear Veteran Jason Mayden as President of Fear of God Athletics
Fashion

Jerry Lorenzo Announces Footwear Veteran Jason Mayden as President of Fear of God Athletics

The former Jordan Brand and Nike designer confirms on social media.

Fear of God Delivers an Introduction of Its "Seventh Collection"
Fashion

Fear of God Delivers an Introduction of Its "Seventh Collection"

Featuring a celebration of the 100th-anniversary of the Negro Leagues.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

BAPE dominates Week 15, while the likes of CDG x Supreme, Fear of God, sacai x Nike and YEEZY also appear.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring sought-after Nike, Stone Island and Supreme collaborations.

Jerry Lorenzo Prepares Fear of God ESSENTIALS x New Era Caps in "Fall Classic" Tones
Fashion

Jerry Lorenzo Prepares Fear of God ESSENTIALS x New Era Caps in "Fall Classic" Tones

The fitted hats are dropping in black, navy, royal blue, red and brown colorways.

Fear of God and adidas Announce Long-Term Partnership
Footwear

Fear of God and adidas Announce Long-Term Partnership

FoG founder Jerry Lorenzo will drive adidas Basketball’s global creative and business strategies.

Fear of God ESSENTIALS Readies Drop 1 of Its Holiday 2020 Collection
Fashion

Fear of God ESSENTIALS Readies Drop 1 of Its Holiday 2020 Collection

Minimalist warm-weather ready wares.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Including a number of pieces from Jerry Lorenzo’s Fear of God.

Fear of God Presents Its Seventh Collection Pre-Fall 2021
Fashion

Fear of God Presents Its Seventh Collection Pre-Fall 2021

Delivering timeless shapes and silhouettes inspired by late ’80s and early ’90s cinema.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, HIDDEN.NY, Fear of God, KAWS, Stüssy and Palace

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