FENTY x PUMA
All finished in neon yellow and orange colorways.
Inspired by school picture day, the campaign also stars Chloe Cherry, Anjelica Huston and more as stereotypical class characters.
The Rihanna-designed footwear model has been reimagined with luxurious calf hair in all-white and speckled-brown colorways.
Hypebeast spoke with Rih about the past, present and future of her breakthrough collaboration with the German sportswear brand.
Featuring an oversized construction and a stacked gum sole, Rihanna’s new take on the crowd-favorite sneaker is aptly named the “Phatty.”
The football-inspired silhouette will launch in emerald green and navy blue next month.
Hypebeast spoke with the sportswear brand’s visionary, Heiko Desens, about RiRi’s evolving design approach, as she cuts the ribbon on global FENTY x PUMA installations.
Taking inspiration from both PUMA’s classic football boot and running shoe.
Spring 2018 highlights form-fitting bodysuits and plenty of leather.
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