Off-White™ Is the Hottest Brand in the World

Besting the likes of Balenciaga and Gucci.

By
Fashion
77,380 Hypes 34 Comments

Off-White™ is now officially the hottest brand in the world, according to Lyst’s yearly Index. Virgil Abloh’s label surpassed Gucci and Balenciaga on the list, rising 33 places overall. In addition to this, the brand is responsible for three out of 20 of the products on the 20 hottest product lists. Another brand that saw a bump was Nike, which moved up four places to be in 4th.

The likes of Prada and Yeezy also moved up the rankings by five spots, both entering the top ten. On top of the hottest men’s product list was Off-White™ x Nike Presto, followed closely by the Yeezy BOOST 350 V2 Sneaker. The other trend was the world cup, which led to a 300% increase in searches for the England jersey. You can see the full list over at Lyst’s website.

In other news, adidas Snowboarding officially unveiled its BAPE capsule collection.

Read Full Article

What to Read Next

The "S" & "R" in Apple's iPhone XS & XR Don't Actually Stand for Anything
Tech

The "S" & "R" in Apple's iPhone XS & XR Don't Actually Stand for Anything

Answering the question asked by many Apple fans.

Titanic II Is Set to Hit Seas in 2022
Travel

Titanic II Is Set to Hit Seas in 2022

Aiming to make the same journey across the Atlantic.

XXXTentacion Confessed to Domestic Abuse in Newly Discovered Recordings
Music

XXXTentacion Confessed to Domestic Abuse in Newly Discovered Recordings

As well as talking about committing other violent crimes.


Kid Cudi Begins Working on New Album Teasing New Music on the Way
Music

Kid Cudi Begins Working on New Album Teasing New Music on the Way

A possible Childish Gambino track?

The adidas UltraBOOST 1.0 “Multi-Color” Pack is Dropping Soon
Footwear

The adidas UltraBOOST 1.0 “Multi-Color” Pack is Dropping Soon

More UltraBOOST 1.0 love from adidas.

Watch Jonah Hill Take on a 'Mid90s' Hip-Hop Quiz
Entertainment

Watch Jonah Hill Take on a 'Mid90s' Hip-Hop Quiz

Also names his top 5 rappers of all-time.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.