Off-White™ Is the Hottest Brand in the World

Besting the likes of Balenciaga and Gucci.

Fashion
49,132 Hypes 34 Comments

Off-White™ is now officially the hottest brand in the world, according to Lyst’s yearly Index. Virgil Abloh’s label surpassed Gucci and Balenciaga on the list, rising 33 places overall. In addition to this, the brand is responsible for three out of 20 of the products on the 20 hottest product lists. Another brand that saw a bump was Nike, which moved up four places to be in 4th.

The likes of Prada and Yeezy also moved up the rankings by five spots, both entering the top ten. On top of the hottest men’s product list was Off-White™ x Nike Presto, followed closely by the Yeezy BOOST 350 V2 Sneaker. The other trend was the world cup, which led to a 300% increase in searches for the England jersey. You can see the full list over at Lyst’s website.

In other news, adidas Snowboarding officially unveiled its BAPE capsule collection.

Read Full Article
Source
lyst
More

What to Read Next

The "S" & "R" in Apple's iPhone XS & XR Don't Actually Stand for Anything
Tech

The "S" & "R" in Apple's iPhone XS & XR Don't Actually Stand for Anything

Answering the question asked by many Apple fans.

Titanic II Is Set to Hit Seas in 2022
Travel

Titanic II Is Set to Hit Seas in 2022

Aiming to make the same journey across the Atlantic.

XXXTentacion Confessed to Domestic Abuse in Newly Discovered Recordings
Music

XXXTentacion Confessed to Domestic Abuse in Newly Discovered Recordings

As well as talking about committing other violent crimes.


Kid Cudi Begins Working on New Album Teasing New Music on the Way
Music

Kid Cudi Begins Working on New Album Teasing New Music on the Way

A possible Childish Gambino track?

The adidas UltraBOOST 1.0 “Multi-Color” Pack is Dropping Soon
Footwear

The adidas UltraBOOST 1.0 “Multi-Color” Pack is Dropping Soon

More UltraBOOST 1.0 love from adidas.

Watch Jonah Hill Take on a 'Mid90s' Hip-Hop Quiz
Entertainment

Watch Jonah Hill Take on a 'Mid90s' Hip-Hop Quiz

Also names his top 5 rappers of all-time.

More ▾