Off-White Is Offering Access & Affordability With the Launch of L/AB c/o

Summary

• Off-White launched L/AB c/o, a new sub-label continuing Virgil Abloh’s accessible “Off-White For All” concept for young consumers.
• The debut collection features classic industrial-style apparel and sneakers, with all pieces priced under $200.

Off-White has a new sub-label, which some fans may find familiar. As a re-up to Virgil Abloh’s accessible “Off-White For All” concept, the late designer’s imprint is reintroducing a diffusion line under a new name with the same message — L/AB c/o.

The collection features apparel and sneakers rendered in the brand’s classic industrial aesthetics, including the diagonal strip motif, typographic prints, and plenty of “Off-White” callouts. However, every piece in the first drop, from the t-shirts to the sneakers, sit well below $200 USD. According to the label’s freshly launched Instagram page, “If Off-White™ defines the grey area between black and white, L/AB is another shade within that spectrum, a new space for experimentation, evolution and play.”

While Abloh’s “Off-White For All” label has been retired, this new arm of the brand is meant to do the same thing: to act as an accessible entry point geared towards young consumers. As reported by WWD, the re-emergence of the Off-White sublabel will be accompanied by campaigns with the likes of JT, Glaive and PZ, Vivian Jenna Wilson, Julez Smith, Mazzy Joya and Jay Guapo.

Check out some of the standout pieces and campaign imagery above, and shop for the first drop now at the L/AB c/o webpage.