Costco Is Selling Off-White Hoodies?
For $84.99 CAD ($62 USD), select Costco Canada locations are selling Off-White logo hoodies in three colorways.
Summary
- Following its FW26 Paris debut, Off-White is launching affordable hoodies at Costco Canada for approximately $60 USD.
- Now owned by Bluestar Alliance, the brand’s shift toward mass-market retail sparks debate over its future luxury status and democratic roots.
Off-White, the label founded by Virgil Abloh before he helmed Louis Vuitton, has just presented its FW26 collection at Paris Fashion Week, one of the pinnacle events in the luxury industry’s annual calendar. However, at the same time, the brand is coming to a mass-market retailer with products at a fraction of their typical price point.
North American wholesale mega store Costco has become Off-White’s latest stockist, continuing the store’s recent appetite for streetwear. Following the appearance of Nike Dunks and Comme Des Garçons Play Converse on Costco shelves, Costco Canada has announced that select Canadian locations will soon stock Off-White hoodies for $84.99 CAD or ~$60 USD. The hoodies come in three colorways: black, white, and blue.
Given the designer’s democratic and people-oriented spirit, the arrival of Off-White at Costco feels like a move Abloh could have conceived himself. Virgil Abloh’s label has always been unconventional in its approach, reflecting the Chicago-born founder’s streetwear roots. The designer often borrowed symbols and designs from everyday life and applied them to his graphics and brand identity.
In 2024, LVMH sold the Off-White brand after only three years of ownership. Currently, the label is owned by the brand management company Bluestar Alliance, LLC, which represents brands at a similar premium tier, such as Palm Angels, as well as mass brands like Dickies.
While one could certainly see Off-White at Costco as fitting into the brand’s identity, the news also leads to questions about whether the intentions of the hoodies are to drive more sales or simply to create buzz. More importantly, the development sparks curiosity about where Bluestar Alliance intends to take the brand in the future.
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