A24 Teams up With Under R for Immersive ‘Bring Her Back’ Pop-up Experience

A24 is teaming up with Ron Herman’s cultural platform UNDER R to launch an immersive pop-up store experience for Bring Her Back. Directed by the Philippou brothers – the creative minds behind the hit film Talk To Me – the film’s theatrical premiere aligns with the launch of this unique cross-cultural retail showcase.

The storefronts will be transformed to mirror the ominous and deeply immersive atmosphere of the film, creating a distinctive intersection where cinematic narrative meets contemporary street style. The collaborative apparel line captures the film’s distinct tone through a wide array of graphic garments and versatile basics.

Central to the ready-to-wear offering is a curated series of heavy-graphic printed T-shirts featuring striking movie stills, stylized text layouts and halftone portrait prints. The collection expands into functional daily workwear highlighted by the A24 x Dickies x UNDER R Flex Chino Pants, which feature co-branded logo elements on the pocket flap. Rounding out the wardrobe choices is a heavy lifestyle accessories drop, which includes co-branded caps, collaborative graphic socks, durable canvas tote bags, and multi-piece sticker packs showcasing movie-inspired visual assets.

To elevate the cinematic experience beyond standard retail, the pop-up introduces multidimensional cultural touchpoints. Visitors can browse an exclusive selection of A24-curated art books and lifestyle goods, alongside a dedicated A24 Record Bar featuring rare merchandise previously unavailable in the Japanese market. Additionally, the Sendagaya location in Tokyo will exclusively host a custom-designed dessert stand by Nakameguro’s popular shop, John’s Ice Cream Tokyo. Running from July 10 – 24, 2026, the retail space will be hosted simultaneously at UNDER R’s locations in Sendagaya in Tokyo and Minamihorie in Osaka.