LEGO Editions Builds Olivia Rodrigo Her Own Universe, Brick by Brick, Across Five New Sets

The collection’s five minifigures double as a decoder ring for hidden references across ‘SOUR,’ ‘GUTS’ and beyond.

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LEGO Editions turns the volume up on its growing musician roster, teaming up with Olivia Rodrigo on a five-set collection built entirely around her own catalog — a first for any artist working with the brick brand.

The Vinyl set anchors the smaller end of the range at 360 pieces, rebuilding Rodrigo’s discography as a brick-built collectible display that draws hidden references from across all three of her chart-topping albums, SOUR, GUTS and you seem pretty sad for a girl so in love. LEGO frames it as a set built for repeat viewing, with callbacks longtime fans will recognize immediately sitting alongside newer clues planted for what comes next.

The Botanicals Flower Bouquet takes a different route into Rodrigo’s catalog, building a 400-piece arrangement around a purple flower constructed entirely from electric guitars. It marks the first time LEGO has built a personalized Botanicals set around a single artist, and the design folds in floral nods to Rodrigo’s Filipino heritage alongside hidden references scattered through the petals and stems. The Concert Moon set, sized at 670 pieces, rebuilds one of the more talked-about images from Rodrigo’s GUTS world tour, the moment she performs suspended above the crowd on a giant moon, complete with hidden drawers and picture holders built into the structure itself.

Scale increases significantly across the two largest sets. Secret Storage runs 1,085 pieces and consolidates several of Rodrigo’s most recognizable symbols into a single display, including a red guitar tied to her 2025 festival touring and a megaphone referencing the GUTS tour, alongside a notebook detail nodding to the handwritten lyric books that ran through SOUR. The Dual Guitar set tops the range at 1,228 pieces, splitting an acoustic half from an electric half to represent two sides of Rodrigo’s artistry, and opens to reveal backstage details, hidden stage scenes and storage compartments built into the structure.

Rodrigo’s involvement extended past licensing into the design process itself. “I’ve always loved hiding little details and meanings in my music and videos, so working with the LEGO team to bring something that fans can actually build and explore together has been so exciting. There are so many pieces of my world inside these sets – little nods to songs, memories, outfits and moments that mean a lot to me,” she said in a statement.

The full LEGO Editions Olivia Rodrigo collection launches globally August 1 at online, LEGO stores and select global retailers, with the Dual Guitar, Concert Moon and Botanicals Flower Bouquet sets available for pre-order now.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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