Brooks Brothers to Celebrate 200th Anniversary at Pitti Uomo in 2018

It’s staging its first-ever fashion show to commemorate the event.

By
Fashion
2,110 Hypes 0 Comments

Brooks Brothers is a true American heritage brand. The oldest heritage brand in the country is gearing up for its bicentennial in 2018, and plans to kick things off at Florence’s Pitti Uomo.

Despite the label’s lengthy history, it has never held a proper fashion show. Shaking things up, the chairman and CEO of Brooks Brothers, Claudio Del Vecchio, says, “Our anniversary marks a significant and historic milestone not only for Brooks Brothers but also for the fashion industry,” and the brand has chosen Pitti Uomo as the place to commence its twelve-month celebration. Brooks Brothers began in New York City in 1818, building up from a family occupation to an international brand with nearly 1,000 stores in over 45 countries.

The Brooks Brothers archives will be open to the public in the Palazzo Vecchio from January 11-14. In the meantime, take a look at our coverage of this summer’s Pitti Uomo streetstyle.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

838 Users Online

What to Read Next

UPDATE: KAWS's BFF Vinyl Open Edition in Blue & Black Releases This Week
Arts

UPDATE: KAWS's BFF Vinyl Open Edition in Blue & Black Releases This Week

Alongside select Companion figures.

StockX Introduces a Streetwear Marketplace to Sell Supreme
Fashion

StockX Introduces a Streetwear Marketplace to Sell Supreme

Never worry about buying fake gear again.

The REBEL8 X Bow3ry Capsule Collection Is Graphic-Heavy
Fashion

The REBEL8 X Bow3ry Capsule Collection Is Graphic-Heavy

Imagery straight from the graveyard.


"I'm Back" Lets Your Old Analog Camera Shoot Digital Photos & Video
Tech

"I'm Back" Lets Your Old Analog Camera Shoot Digital Photos & Video

Complete with an LCD display.

The Vans UltraRange Hi MTE Is Your New Essential Boot for Winter
Footwear 

The Vans UltraRange Hi MTE Is Your New Essential Boot for Winter

Complete with GORE-TEX® technology.

Stream MGMT's New Album Single, "Little Dark Age"
Music

Stream MGMT's New Album Single, "Little Dark Age"

Their first album single has arrived.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.