Anti Social Social Club Opens First Global Flagship in Seoul
Offering exclusive product drops with immersive experiences under the slogan “Step into the ‘Weird Seoul’ of ASSC.”
Summary
- Anti Social Social Club opened its first global flagship store in Seoul
- An exclusive “Chapter Dosan” collection can be found in-store, alongside a Weird Archive exhibition
- The store offers a customization program with new product drops releasing weekly
Anti Social Social Club (ASSC) has officially opened its first global flagship store in Seoul’s vibrant Dosan neighborhood. This launch marks a significant milestone for the Los Angeles-born streetwear label, solidifying its international presence and offering a direct, immersive brand experience in the heart of South Korea.
Under the “Step into the ‘Weird Seoul’ of ASSC” slogan, the store offers an immersive brand experience that blends fashion, culture and curated eccentricity. The space showcases an eclectic mix of products, which includes globally recognized Quickstrike collaborations like Assassin’s Creed and WWE. In addition to that, the brand also unveiled the “Chapter Dosan” collection that is exclusive to their Seoul store.
Adding to the store’s distinctive offbeat charm is a dedicated Weird Archive exhibition. The exhibition features a playful array of non-apparel items, spanning lanterns, camping gear as well as nostalgic past collaborations like the Playboy cushion and sleep mask.
To celebrate the opening, founder and creative director Ian Coates hosted a talk session with Korean artists and fashion insiders, delving into the emotional and cultural DNA of the brand. The Seoul team also introduced a flagship-exclusive customization program, inviting visitors to create their own “weird fit” in line with the brand’s ethos of self-expression and unpredictability. With new product drops planned weekly, the store is designed to be a dynamic, ever-evolving space.
Anti Social Social Club Seoul Flagship Store
27, Apgujeong-ro 42-gil,
Gangnam-gu, Seoul, Republic of Korea
