Anti Social Social Club and G-SHOCK Team up for Floral Timepiece Collaboration

Summary

• Anti Social Social Club (ASSC) has partnered with Casio G-SHOCK for a vibrant spring capsule collection
• The centerpiece is a custom G-SHOCK watch featuring a clear casing, floral and butterfly motifs, and “GET WEIRD” text on the display
• The collection also includes hoodies, tees, caps, and accessories ranging from $25 to $99 USD

Anti Social Social Club (ASSC) and Casio G-SHOCK have joined forces to prove that durability doesn’t have to be dull. In a collaboration that launched this past weekend, the two brands fused the uncompromising toughness of G-SHOCK with the cult-favorite aesthetics of the LA streetwear label. The result is a “vibrant spring capsule” designed for those who live outside the lines, anchored by a custom timepiece that encourages wearers to “Get Weird.”

The star of the release is the ASSC x G-SHOCK watch, which reimagines the iconic shock-resistant silhouette through a playful, transparent lens. The timepiece features a clear casing and band, allowing the mechanics and the wrist to peek through. The dial receives a special treatment with exclusive floral and butterfly graphics, softening the industrial edge of the hardware. Notably, the digital display flashes the phrase “GET WEIRD” when illuminated, a nod to ASSC’s signature attitude. Despite the whimsical design, the watch retains G-SHOCK’s legendary specs, built to withstand impact, water, and the elements.

Complementing the hardware is a full range of apparel and accessories. The capsule includes hoodies and T-shirts available in sizes XS-2XL, all emblazoned with collaborative graphics that merge G-SHOCK’s technical design codes with ASSC’s wavy typography and nature motifs. Accessories such as caps, a tote bag, and a co-branded water bottle round out the collection, offering a cohesive look for the season.

The Anti Social Social Club x Casio G-SHOCK collection is available exclusively via the ASSC online store.