LeBron James is no stranger to promoting his various business ventures through collaborative footwear products. One of his entities is UNKNWN — a streetwear and sneakers retailers that the NBA‘s all-time leading scorer co-founded with Jaron Kanfer and Frankie Walker Jr — which recently held an exclusive launch of LeBron 20s for Art Basel 2023. And this season, it’s slated to expand its initiatives with
One major modification that the South Beach-based retailer made to The King’s signature is found along the side panels and toe boxes which trade out their customary knit fabric for a shaggy suede. Tongues and interior liners are styled with sky blue exteriors while the foreground Swooshes come readied with “Teal Nebula” paint jobs. Tongue branding splits between UNKNWN‘s official seal on the right shoe and James’ signature on the left. The throat bears tiny pops of orange atop the X-shaped lace locks as well as metallic silver debures. Additionally, the aforementioned Swooshes and sole pieces are charged up with glow-in-the-dark capabilities.
For those looking to add these to their collection, you can find UNKNWN dropping these on June 22 for $210 USD.
In other news, the Nike Roshe Run has returned to the shelves.