GCDS Brings Glittering Glamour to Pepsi
Fusing its provocative style with the soft drink’s signature hues.
Milan-based brand GCDS is known for its fusion of refined and proactive styles that span tailoring, eye-catching accessories and more. In line with its unpredictable stylings, the brand has surprisingly linked up with Pepsi for a new collaboration.
The new collaboration brings glittering glamour to Pepsi’s signature hues with a short lineup of ready-to-wear, footwear and accessories. Leading the charge is a striped long-sleeve v-neck jersey in red, white and blue with Pepsi’s logo in the middle. Alongside the RTW item, a collection highlight is the footwear selection, which includes GCDS’ signature Morso boot and heel in metallic red, white and blue, alongside a Pepsi-logo print.
Finishing off the collection are accessories including a handbag, trucker hat and socks. The collection wouldn’t be complete without a redesigned soda can, which casts the Pepsi ZERO mini can in metallic black with a collaborative logo and branding.
Check out the offering in the gallery above. The GCDS x Pepsi collaboration will be released at pop-up stores throughout select Italian cities in June.
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