As South Korea continues to grow as a bastion of culture and entertainment in Asia, many global brands have naturally expressed an interest in expanding into the market. Following news of Palm Angels, Centre Pompidou, Supreme, and others establishing permanent locations in the country’s capital, NYC-based streetwear label NOAH now formally announces its arrival in South Korea with a dedicated website and plans for a store in Seoul.
So far, details are sparse with the new noahkr.com website appearing simply as an about page, displaying the mission statement and background of the brand. While yet to be confirmed, a store is likely set to be established in either the Hannam-dong or Apgujeong-dong neighborhoods in Seoul later this year.
NOAH is a men’s clothing brand founded by Brendon Babenzien and Estelle Bailey-Babenzien. At its core, the brand looks to “merge the rebellious vitality of skate, surf and music cultures with an innovative appreciation of classic menswear.” In addition to its flagship location in New York City, it also operates NOAH Hideout at Amagansett, New York, NOAH Clubhouse in Tokyo, and NOAH Noodle Shop in Osaka.
Stay tuned for more details to emerge in the coming months.