Jeep’s New Wrangler Rubicon Trail Hunt Edition Is Capped at 20 Units — And It’s a South Korea Exclusive

Summary

• Limited to a hyper-exclusive production run of just 20 units for the South Korean market, the Jeep Wrangler Rubicon Trail Hunt Edition packs heavy-duty Mopar enhancements tailored for serious overlanding
• The factory-backed expedition build boasts a two-inch Jeep Performance Parts lift kit with Bilstein shocks, beadlock-capable wheels, and a rugged roof rack equipped with a side ladder
• Priced at roughly $71,800 USD, the package provides massive intrinsic value by bundling nearly $10,000 worth of premium off-road accessories for just a $6,600 USD markup over the standard Rubicon

Jeep continues to flex its off-road dominance on a global scale. While North American enthusiasts have been treated to the ongoing “Twelve 4 Twelve” anniversary campaign, the legendary automaker is shifting its focus overseas with the Wrangler Rubicon Trail Hunt Edition. Exclusively built for South Korea and strictly capped at 20 units, this ultra-rare 4×4 isn’t just another cosmetic appearance package. Instead, it dives deep into the Mopar parts bin to deliver a highly capable, trail-ready machine straight off the showroom floor. By providing factory-backed aftermarket upgrades, the brand guarantees massive appeal for collectors and serious overlanders who demand instant, warranty-protected performance.

Under the hood, the vehicle relies on a proven turbocharged 2.0-liter inline-four engine pushing 272 horsepower and 295 lb-ft of torque. That powerplant mates seamlessly to an eight-speed automatic transmission and the brand’s heavy-duty Rock-Trac HD full-time four-wheel-drive system. To maximize traction across unforgiving terrain, drivers can engage the specialized Off-Road Plus mode, which automatically fine-tunes throttle response and transmission behavior. Whether tearing through deep sand or crawling over jagged rocks, the system allows for optimal wheel slip and forward momentum. Ground clearance sits at a towering 12.9 inches, easily accommodating water fording depths of up to 35 inches.

Exterior aesthetics strictly adhere to a rugged, expedition-style ethos. Buyers can choose between Bright White and Anvil paint finishes, both perfectly contrasted by black Moab topography side decals and widened fender flares. Functional hardware includes a customized front air deflector and specialized high-performance wipers. These upgraded blades feature laser-cut holes that distribute washer fluid directly onto the glass, eliminating visibility blind spots during muddy excursions.

Carrying a sticker price of ₩95.7 million (approximately $71,800 USD), this limited run offers undeniable value to prospective owners. Customers receive roughly $9,940 USD in premium hardware — including a two-inch lift kit and roof rack—for merely a $6,600 premium over a standard Rubicon Hard Top. With just 20 examples reaching select dealerships, the custom build stands as a towering testament to global off-road culture and localized automotive exclusivity.