Would You Eat the McDonald’s Purple BBQ Burger for Grimace?

Summary

• McDonald’s Germany has officially rolled out an exclusive, all-purple menu dedicated to the brand’s iconic Grimace mascot
• The drop is anchored by the visually jarring Purple BBQ Burger, which features a vibrant purple bun, purple cheese, and a matching sauce
• The regional menu arrives in the wake of the character’s massive cultural resurgence and the highly viral 2023 Grimace Shake trend

McDonald’s Germany has officially introduced an expansive, all-purple menu dedicated to Grimace, expanding the lovable mascot’s viral footprint with the new Purple BBQ Burger.

Following the character’s massive cultural resurgence in recent years, McDonald’s has continued to leverage Grimace’s nostalgic, internet-breaking appeal. Hypebeast has heavily documented the mascot’s transition from a retro McDonaldland figure to a dominant force in modern internet culture, a shift largely cemented by the wildly viral Grimace Shake trend that took over social media in the summer of 2023. Now, the brand is pushing that momentum even further in the European market, moving beyond the beverage category to experiment with highly saturated, character-themed culinary drops.

Anchoring the new German menu is the unapologetically bold Purple BBQ Burger. The limited-edition sandwich leans entirely into the mascot’s signature hue, featuring a 100% beef patty layered with purple cheese, creamy purple sauce, western sauce, onions, and iceberg lettuce, all housed within a vibrant purple bun. Alongside the savory main course, the regional launch officially brings back the infamous Grimace Shake, accompanied by a purple cream cheese pie, a purple blueberry cake-pop, and a purple-berry cream dipping sauce.

The exclusive Grimace menu and the Purple BBQ Burger are currently available for a limited time exclusively via McDonald’s Germany.