A Jackson Wang Under the Castle x McDonald’s Menu Is Arriving for Halloween
The Hong Kong exclusive promises a striking visual takeover, complete with “Shake or Treat” branding and a bespoke pumpkin-headed mascot.
Summary
Jackson Wang’s Under The Castle teased a spooky Halloween-themed McDonald's Hong Kong collaboration.
The "Trick or Cheese" menu highlights two reimaginedSignature Angus burgers, including a bold black-bun variation.
Bespoke fast-food packaging features a suit-wearing pumpkin character and floating ghost motifs.
Jackson Wang’s Under The Castle is extending its Halloween world into another Hong Kong crossover, with McDonald’s Hong Kong teasing an upcoming collaboration built around the fantasy IP’s macabre-but-playful visual language. Created and creatively directed by Wang, Under The Castle recently made its Hong Kong debut through Ocean Park’s Halloween Fest 2026, where its gothic storytelling expanded into haunted experiences, themed food and limited merchandise.
In the teaser image, McDonald’s menu boards have been transformed with a dark backdrop, decorated with gold borders as well as the Under The Castle branding, and fronted by the IP’s orange PUMPKIE character and ghost motifs. A “Trick or Cheese” Signature Collection appears to lead the food offering with two 100% Angus beef burgers: one presented on a glossy golden bun and another given a dramatic Halloween treatment with a jet-black bun scattered with sesame seeds, both visibly stacked with fried cheese sticks, beef patties, caramelized onions and cheese slices.
Alongside that, a “Shake or Treat” promotion spotlights seasoned Shake Shake Fries, while a co-branded Oreo McFlurry can also be seen at the edge of the menu display. The takeover continues into the packaging, including a kraft-paper bag illustrated with PUMPKIE running beneath a swarm of white ghosts, a matching drink cup and a green-and-white Shake Shake Fries pack featuring the same hand-drawn character treatment. Full launch details, including an official release date and complete product lineup, are not disclosed in the teaser itself. But it’s highly likely that this collaboration will be officially announced in the coming weeks to coincide with Halloween.
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