Charles Jeffrey LOVERBOY Subverts Tradition for Fred Perry Collaboration

Nu-rave, punk, and indie inspirations combine with tradition and heritage in this tartan-heavy capsule.

Fashion
3.1K 4 Comments

British youth subcultures and punk notions frequent throughout both Charles Jeffrey LOVERBOY and Fred Perry‘s design DNA, so in honor of this, the two labels have come together on an exclusive capsule collection.

Some of Fred Perry’s most iconic pieces have been reimagined under Jeffrey’s subverted lens, but throughout there is a recognition of their shared love for tradition. For example, tartan checks frequent throughout the collaboration, adorning everything from a tennis skirt to cardigans, polo shirts, shorts, and the LOVERBOY staple, the beret.

However, this is combined with the designer’s signature air of DIY flamboyance, seeing the bomber jacket split into various sections and types of tartan check for a reconstructed aesthetic. More of Jeffrey’s aesthetic is told through the Aran knit jumper, which combines a traditional cream base with a deep V-neck red-and-blue striped design that incorporates Fred Perry’s signature laurel wreath motif, while a barrel bag has been studded as a nod to the punk, nu-rave, and indie scenes that inspire Jeffrey.

The collaboration will play out in three parts, kicking off this month via a video that sees James Potter from Walt Disco and Lucia Fairfull from Lucia & the Best Boys playing creatures exploring Glasgow — Jeffrey’s hometown — for the first time.

The lookbook and short film can be seen above, while the first drop from the collaborative collection can be bought online, at Fred Perry stores, and at Dover Street Market London now.

In case you missed it, check out HYPEBEAST’s interview with Bianca Saunders ahead of her Farah collaboration debut.

Read Full Article

What to Read Next

FACCIES Channels the "Natural Powers" of Earth for FW21
Fashion

FACCIES Channels the "Natural Powers" of Earth for FW21

Celebrating living and loving freely.

Roscomar Utilizes Plant-Based and Recycled Materials for Second Collection
Footwear

Roscomar Utilizes Plant-Based and Recycled Materials for Second Collection

With a carbon footprint less than half as big as the average sneaker.

BMW Motorrad's Concept CE 02 Is the Future of Urban Electrified Mobility
Automotive

BMW Motorrad's Concept CE 02 Is the Future of Urban Electrified Mobility

Designed to be a fun way to get around the city.

SpaceX Accuses Amazon of Using Delay Tactics on Starlink Because it Can't Compete
Tech & Gadgets

SpaceX Accuses Amazon of Using Delay Tactics on Starlink Because it Can't Compete

“The Commission should recognize this gambit for the obstructionist tactic that it is.”

Japanese Scientists Have Managed to 3D-Print Wagyu Beef
Food & Beverage

Japanese Scientists Have Managed to 3D-Print Wagyu Beef

Using stem cell technology in bioprinting.


Twitter Debuts Super Follow Feature on Its iOS App
Tech & Gadgets

Twitter Debuts Super Follow Feature on Its iOS App

Paving the way for subscription-based, monetized content.

Keychron Introduces its Latest Q1 Mechanical Keyboard
Tech & Gadgets

Keychron Introduces its Latest Q1 Mechanical Keyboard

Offering endless opportunities for personalization.

Louis Vuitton Fall 2021 Capsule Collection Is an Ode to the Archived Marque L. Vuitton Déposée
Fashion

Louis Vuitton Fall 2021 Capsule Collection Is an Ode to the Archived Marque L. Vuitton Déposée

Virgil Abloh brings urban style to classic silhouettes.

New 'Paranormal Activity' Film and Documentary to Release on Paramount+
Entertainment

New 'Paranormal Activity' Film and Documentary to Release on Paramount+

Just in time for Halloween 2021.

BlackEyePatch Reunites With G-SHOCK for an Understated Collab
Watches

BlackEyePatch Reunites With G-SHOCK for an Understated Collab

Featuring a minimal, yet heavy-duty design.

More ▾