Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

Nicholas Daley Mixes Punk and Reggae With Latest Fred Perry Collaboration
Fashion

Nicholas Daley Mixes Punk and Reggae With Latest Fred Perry Collaboration

As well as launching a music grant for rising stars.

Comme des Garçons Reinterprets the Fred Perry Polo Shirt
Fashion

Comme des Garçons Reinterprets the Fred Perry Polo Shirt

The latest installment of its Homme Deux line.

The Fred Perry Polo Is for Everyone
Fashion 

The Fred Perry Polo Is for Everyone

The British brand has a history of standing for inclusivity.

Fred Perry Pulls Polo Shirt Due to Far Right Association
Fashion

Fred Perry Pulls Polo Shirt Due to Far Right Association

Adding that the label stands for “inclusivity, diversity and independence. “

Fred Perry and Raf Simons Pay Homage to Legendary London Venue
Fashion

Fred Perry and Raf Simons Pay Homage to Legendary London Venue

A collection that celebrates The 100 Club’s rich history.

Fred Perry Links With narifuri For Cycling Capsule
Fashion

Fred Perry Links With narifuri For Cycling Capsule

Launching on August 6.

Art Comes First Reworks Classic Fred Perry Garments For SS20
Fashion

Art Comes First Reworks Classic Fred Perry Garments For SS20

Reinterpreting classic garments through the “rude boy” lens.

size? and Fred Perry Unveil Acid House-Inspired “Kaleidoscope” Collection
Fashion

size? and Fred Perry Unveil Acid House-Inspired “Kaleidoscope” Collection

Celebrating 20 years of the U.K. sneaker store.

Fred Perry Teams up With Padmore & Barnes to Rework its Willow Silhouette
Footwear

Fred Perry Teams up With Padmore & Barnes to Rework its Willow Silhouette

A classic suede shoe, originally released in the 1960s.

Fred Perry Reworks G. H. Bass' Signature Weejun Loafer
Footwear

Fred Perry Reworks G. H. Bass' Signature Weejun Loafer

Releasing tasselled and penny loafers.

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