Fred Perry
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
Drawing on the distinctive style of Jamaican reggae musician Peter Tosh.
Centered around Perry’s persistent use of terry toweling.
Incorporating photography by Brian Flynn.
Featuring reworks of the classic Harrington Jacket and the epochal Polo Shirt.
“Think About What You Think About”.
Two iterations that pay homage to the sport brand’s cotton tennis shirts.
A garment untouched since its debut 60 years ago.
The two British brands are long-time collaborators.
Launching on November 5.
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