Fred Perry

Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

Founded 1952
Industries Sportswear
Headquarter London, United Kingdom
A Closer Look at the Raf Simons x Fred Perry Spring/Summer 2018 Collection
Fashion

A Closer Look at the Raf Simons x Fred Perry Spring/Summer 2018 Collection

Exploring the DIY nature of punk style.
3,392 Hypes 0 Comments

13 Drops You Don't Want to Miss This Week
Fashion 

13 Drops You Don't Want to Miss This Week

Supreme is back.
142,097 Hypes 16 Comments

Liam Hodges x FILA & Eight Other Key European Drops
Fashion 

Liam Hodges x FILA & Eight Other Key European Drops

Including new Raf Simons x Fred Perry and Stone Island Shadow Project.
8,102 Hypes 0 Comments


An Exclusive First Look at Raf Simons' Latest Fred Perry Capsule
Fashion

An Exclusive First Look at Raf Simons' Latest Fred Perry Capsule

The designer continues the long running collaboration.
7,390 Hypes 1 Comments

Blondey McCoy Is Selling Vintage Supreme and Palace for Charity
Fashion

Blondey McCoy Is Selling Vintage Supreme and Palace for Charity

Cop for a good cause.
14,212 Hypes 0 Comments

Rugby Shirts Are Fall/Winter 2017's Favorite Throwback Trend
Fashion 

Rugby Shirts Are Fall/Winter 2017's Favorite Throwback Trend

But with a streetwear twist.
6,887 Hypes 0 Comments


12 Product Drops You Don't Want to Miss This Week
Fashion 

12 Product Drops You Don't Want to Miss This Week

Fall essentials coming in.
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Here Are the 10 Best Products Dropping in Europe This Week
Fashion 

Here Are the 10 Best Products Dropping in Europe This Week

The latest drops from Patta, Thames, 032c and Raf Simons.
19,528 Hypes 0 Comments

Raf Simons and Fred Perry Reunite for a Minimalist New Collection
Fashion

Raf Simons and Fred Perry Reunite for a Minimalist New Collection

The Belgian designer takes on the Fred Perry archives.
5,540 Hypes 0 Comments

Fred Perry Celebrates British Subculture In New 2017 Fall/Winter Collection
Fashion

Fred Perry Celebrates British Subculture In New 2017 Fall/Winter Collection

“Always different, always the same.”
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2009

Sponsorship deal with Andy Murray ends

2008

Partners with Raf Simons for Laurel Wreath menswear collection

2005

Launches "Subculture" website

1995

Company is bought by Hit Union

1952

Fred Perry tennis shirt launches at Wimbledon