Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

UNIVERS Celebrates 10th Anniversary With a Series of Collaborations
Fashion

UNIVERS Celebrates 10th Anniversary With a Series of Collaborations

Featuring Craig Green, Off-White, A.P.C. and more.

Charles Jeffrey LOVERBOY Subverts Tradition for Fred Perry Collaboration
Fashion

Charles Jeffrey LOVERBOY Subverts Tradition for Fred Perry Collaboration

Nu-rave, punk, and indie inspirations combine with tradition and heritage in this tartan-heavy capsule.

Nicholas Daley and Fred Perry Reunite to Celebrate Contemporary Culture and Traditional Craftsmanship
Fashion

Nicholas Daley and Fred Perry Reunite to Celebrate Contemporary Culture and Traditional Craftsmanship

Drawing on the distinctive style of Jamaican reggae musician Peter Tosh.

Fred Perry x Casely-Hayford Reunite for a Second Collection
Fashion

Fred Perry x Casely-Hayford Reunite for a Second Collection

Featuring modern staple pieces.

Oi Polloi References Fred Perry's Heritage and a Hermès Citroën 2CV for Four-Piece Capsule
Fashion

Oi Polloi References Fred Perry's Heritage and a Hermès Citroën 2CV for Four-Piece Capsule

Centered around Perry’s persistent use of terry toweling.


Raf Simons Visits London in the '80s for Latest Fred Perry Collaboration
Fashion

Raf Simons Visits London in the '80s for Latest Fred Perry Collaboration

Incorporating photography by Brian Flynn.

Gorillaz Puts Its Unique Twist on Classic Fred Perry Garments
Fashion

Gorillaz Puts Its Unique Twist on Classic Fred Perry Garments

Featuring reworks of the classic Harrington Jacket and the epochal Polo Shirt.

Fred Perry and Goodhood Link For Three-Piece Monochromatic Capsule
Fashion

Fred Perry and Goodhood Link For Three-Piece Monochromatic Capsule

“Think About What You Think About”.

Fred Perry and G.H. Bass Serve up Another Two-Piece Loafer Capsule
Footwear

Fred Perry and G.H. Bass Serve up Another Two-Piece Loafer Capsule

Two iterations that pay homage to the sport brand’s cotton tennis shirts.

Fred Perry Enlists Gorillaz to Showcase Its Epochal Polo Shirt
Fashion

Fred Perry Enlists Gorillaz to Showcase Its Epochal Polo Shirt

A garment untouched since its debut 60 years ago.

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