Ruark Audio and Fred Perry’s Speaker Collaboration Blends British Audio and Fashion Heritage
Fred Perry
Profile
Description
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club.
Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections
The brands have come together for a limited-edition version of the MR1 speakers.
Presented by
Fred Perry
The new collection is scheduled to drop later this month.
Presented by
Coggles
Explore Hypebeast’s edit of Our Legacy, Carhartt WIP, and Heresy button ups.
Coming together through a series of Show and Tell events at regional Fred Perry stores.
Presented by
Fred Perry
Take a look back at their partnership highlights in a new round-up video.
Redesigning classic polo shirts with a punk identity.
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