Fred Perry

Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

2009

Sponsorship deal with Andy Murray ends

2008

Partners with Raf Simons for Laurel Wreath menswear collection

2005

Launches "Subculture" website

1995

Company is bought by Hit Union

1952

Fred Perry tennis shirt launches at Wimbledon
8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Palace, AAPE, YEEZY, and Supreme.

Raf Simons & Fred Perry Celebrate 10th Anniversary With FW18 Collection
Fashion

Raf Simons & Fred Perry Celebrate 10th Anniversary With FW18 Collection

Taking inspiration from Simons’ mainline collection.

Raf Simons & Fred Perry’s Vacuum-Sealed Archive Pieces Turn up in Seoul
Fashion

Raf Simons & Fred Perry’s Vacuum-Sealed Archive Pieces Turn up in Seoul

After appearing in Belgrade and Dubai.

Raf Simons & Fred Perry Release Vacuum-Sealed Archive Pieces Around the World
Fashion

Raf Simons & Fred Perry Release Vacuum-Sealed Archive Pieces Around the World

Dropping in cities with emerging subcultures.

Fred Perry Goes Global With "Country Shirts" Collection
Fashion

Fred Perry Goes Global With "Country Shirts" Collection

Honoring 11 powerhouse nations.

Yohji Yamamoto Ground Y Taps Fred Perry for Gothic Prepwear Capsule
Fashion

Yohji Yamamoto Ground Y Taps Fred Perry for Gothic Prepwear Capsule

A progressive take on the British brand’s clean-cut staples.

12 Drops You Don't Want to Miss This Week
Fashion  

12 Drops You Don't Want to Miss This Week

Don’t sleep on the Public Enemy x UNDERCOVER x Supreme pieces and AWGE x Needles tracksuits.

Thames & Fred Perry Reunite for Spring/Summer 2018 Collab
Fashion

Thames & Fred Perry Reunite for Spring/Summer 2018 Collab

Inspired by school uniforms and vintage sportswear.

A Closer Look at the Raf Simons x Fred Perry Spring/Summer 2018 Collection
Fashion

A Closer Look at the Raf Simons x Fred Perry Spring/Summer 2018 Collection

Exploring the DIY nature of punk style.

13 Drops You Don't Want to Miss This Week
Fashion  

13 Drops You Don't Want to Miss This Week

Supreme is back.
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