Fred Perry

Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

Founded 1952
Industries Sportswear
Headquarter London, United Kingdom
Fred Perry Goes Global With "Country Shirts" Collection
Fashion

Fred Perry Goes Global With "Country Shirts" Collection

Honoring 11 powerhouse nations.
3,502 Hypes 5 Comments

Yohji Yamamoto Ground Y Taps Fred Perry for Gothic Prepwear Capsule
Fashion

Yohji Yamamoto Ground Y Taps Fred Perry for Gothic Prepwear Capsule

A progressive take on the British brand’s clean-cut staples.
4,392 Hypes 2 Comments

12 Drops You Don't Want to Miss This Week
Fashion 

12 Drops You Don't Want to Miss This Week

Don’t sleep on the Public Enemy x UNDERCOVER x Supreme pieces and AWGE x Needles tracksuits.
27,628 Hypes 6 Comments


Thames & Fred Perry Reunite for Spring/Summer 2018 Collab
Fashion

Thames & Fred Perry Reunite for Spring/Summer 2018 Collab

Inspired by school uniforms and vintage sportswear.
5,967 Hypes 8 Comments

A Closer Look at the Raf Simons x Fred Perry Spring/Summer 2018 Collection
Fashion

A Closer Look at the Raf Simons x Fred Perry Spring/Summer 2018 Collection

Exploring the DIY nature of punk style.
6,431 Hypes 1 Comments

13 Drops You Don't Want to Miss This Week
Fashion 

13 Drops You Don't Want to Miss This Week

Supreme is back.
150,037 Hypes 19 Comments


Liam Hodges x FILA & Eight Other Key European Drops
Fashion 

Liam Hodges x FILA & Eight Other Key European Drops

Including new Raf Simons x Fred Perry and Stone Island Shadow Project.
9,070 Hypes 0 Comments

An Exclusive First Look at Raf Simons' Latest Fred Perry Capsule
Fashion

An Exclusive First Look at Raf Simons' Latest Fred Perry Capsule

The designer continues the long running collaboration.
7,668 Hypes 1 Comments

Blondey McCoy Is Selling Vintage Supreme and Palace for Charity
Fashion

Blondey McCoy Is Selling Vintage Supreme and Palace for Charity

Cop for a good cause.
14,674 Hypes 0 Comments

Rugby Shirts Are Fall/Winter 2017's Favorite Throwback Trend
Fashion 

Rugby Shirts Are Fall/Winter 2017's Favorite Throwback Trend

But with a streetwear twist.
7,092 Hypes 0 Comments

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2009

Sponsorship deal with Andy Murray ends

2008

Partners with Raf Simons for Laurel Wreath menswear collection

2005

Launches "Subculture" website

1995

Company is bought by Hit Union

1952

Fred Perry tennis shirt launches at Wimbledon