Nicholas Daley and Fred Perry Reunite to Celebrate Contemporary Culture and Traditional Craftsmanship

Storytelling is at the heart of each and every Nicholas Daley collection. Whether it’s his channeling of afrofuturism and psychedelia in Fall/Winter 2020, or his continued focus on martial arts and reggae culture, his work always carries meaning.

Now the British designer has once again reunited with Fred Perry, marking the pair’s fourth collaborative release. Born out of a mutual interest in the intertwining of contemporary culture and traditional craftsmanship, the duo celebrate the various subcultures that have existed within Britain and explore their connection with both music and fashion, too.

As he did for his Spring/Summer 2021 collaboration with Lavenham, Daley draws on the distinctive style of Jamaican reggae musician Peter Tosh, as well as the functionality and fabrications of martial arts clothing.

“Golden Orange,” “New Maroon,” khaki and anthracite form the make-up of a retro-inspired color palette, while patches inspired by martial arts accolades and chain-stitched Fred Perry logos can be found on various garments throughout the collection.

Announced alongside the upcoming collection, Nicholas Daley and Fred Perry are also calling all unsigned British artists to apply for the pair’s unique music grant. Teaming up with historic Metropolis Studios in West London, the pair are offering one lucky artist a recording masterclass. Entries will be accepted from unsigned, UK-based artists from Thursday 15th July to Thursday 5th August 2021.

The full Fred Perry x Nicholas Daley collection is available to buy now from the Fred Perry webstore, while further information on the music grant can be found here.

In other news, Patta has celebrated the illustrious career of Jimi Hendrix with its latest capsule.