Reebok and adidas Come Together For Ultimate Sneaker Mashup

Outfitting the ZX 8000 with Pump technology.

Footwear 
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Serving as the second crossover between the two sportswear giants, Reebok gets reacquainted with adidas’ icons as part of the latter’s “A-ZX” series — this time releasing the ZX Fury mashup.

Bringing together the best of both worlds, the two brands merge aesthetics from their iconic archival running silhouettes — the ZX8000 and Instapump Fury into one sneaker. Adopting stand-out features from both shoes, the signature Pump function takes the space of the lacing system for a customizable fit whilst the trademark Three stripes subtly emerges from the mid-foot cage.

Instead of merging hues from both brands, adidas taps into the OG colorways of its ZX ‘000 series breathing an air of nostalgia to the sneaker collection. With bold colors animating the uppers, the range arrives in four iterations perfect for the summer months including “Spring Yellow / EQT Green / Cream White”, “Light Purple / Bahia Mint / Shock Yellow”, “Bahia Mint / EQT Green / FTWR White” and “Shock Cyan / Light Aqua / Crystal White”.

The Reebok x adidas ZX Fury is available to purchase now from Reebok stores in Kuwait’s The Avenues and 360 Mall as well as Dubai Mall, retailing for 899 AED / 71 KD (approximately $245 USD). Find more information on upcoming releases via the brand’s Instagram.

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