Ali Mohammed-Ali

Senior Creative Editor

ali.mohammedali@hypebeast.com

YT Industries Teams Up With Vans for Gravity-Driven Performance Collection
Footwear 

YT Industries Teams Up With Vans for Gravity-Driven Performance Collection

Presented by YT Industries
Finding synergy between mountain biking, skateboarding and BMX.

This Year’s BRED Abu Dhabi, Presented by Hypebeast Is Set To Be the Biggest Yet
Events 

This Year’s BRED Abu Dhabi, Presented by Hypebeast Is Set To Be the Biggest Yet

Presented by BRED Abu Dhabi
Taking place on April 24-28, the jam-packed programming includes a range of cultural activations led by industry heavyweights.

Maserati’s MCXtrema Track Performance Takes High-Power Engineering To New Heights
Automotive 

Maserati’s MCXtrema Track Performance Takes High-Power Engineering To New Heights

Presented by Maserati
Check out the footage from the circuit experience as Hypebeast speaks to the team behind the highly exclusive vehicle.

Venezia FC Announces Official Partnership with Denim Label Cycle
Fashion 

Venezia FC Announces Official Partnership with Denim Label Cycle

Presented by Cycle
Merging their shared Italian heritage.

The North Face’s Latest NSE Collection Explores Its Past To Define the Future
Fashion 

The North Face’s Latest NSE Collection Explores Its Past To Define the Future

Presented by The North Face
Tapping into its mountain archives for inspiration.


Peak Performance Draws From Off-Trail Adventures For Latest SS24 Collection
Fashion 

Peak Performance Draws From Off-Trail Adventures For Latest SS24 Collection

Presented by Peak Performance
Dropping a full range of high-performance pieces.

Deichmann Revives Nike’s Initiator Sneaker With “EXPECT THE UNEXPECTED” Campaign
Footwear 

Deichmann Revives Nike’s Initiator Sneaker With “EXPECT THE UNEXPECTED” Campaign

Presented by Deichmann
Fronted by Berlin’s SAMPAGNE and MHOOLAN.

END. Debuts HOKA Partnership With Exclusive Two-Piece Capsule Inspired By Off-Road Exploration
Footwear 

END. Debuts HOKA Partnership With Exclusive Two-Piece Capsule Inspired By Off-Road Exploration

Presented by End.
Reworking the Mafate Speed 2 and Kaha Low silhouettes.

ANTA Announces Release Date of Kyrie Irving’s Debut Signature KAI 1 Sneaker
Footwear 

ANTA Announces Release Date of Kyrie Irving’s Debut Signature KAI 1 Sneaker

Presented by ANTA
Be in with the chance to win a limited-edition jersey at its Dubai launch event.

Pepsi Takes Over Iconic Global Landmarks to Unveil New Logo
Food & Beverage 

Pepsi Takes Over Iconic Global Landmarks to Unveil New Logo

Presented by Pepsi
The first rebranding in 14 years.

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