PUMA and Aston Martin Aramco F1® Team Debut Velvet "Homecoming" Collection
A luxurious take on racing green arrives just in time for the British Grand Prix.
PUMA has joined forces with the Aston Martin Aramco Formula 1 Team to launch the “Homecoming” collection, marking a sophisticated shift in lifestyle fanwear.
Debuting ahead of the British Grand Prix at Silverstone, this limited-edition release elevates traditional trackside apparel by introducing lush velvet textures to the team’s iconic racing green palette.
The collection bridges the gap between high fashion and motorsport culture, spanning both the Replica gear and versatile Lifestyle lineups. By incorporating velvet into the range for the very first time, the capsule is designed for motorsport enthusiasts to stand out from the grandstands to the streets. Team drivers Fernando Alonso and Lance Stroll star in the official campaign, showcasing the apparel ahead of their highly anticipated home race.
Beyond the clothing, the launch will be celebrated through key activations across the race weekend, including an exclusive “House Party” hosted by Aston Martin Aramco in Soho, London.
The PUMA x Aston Martin Aramco F1 Team “Homecoming” collection is available online now through the official PUMA webstore and the Aston Martin F1® shop.
