Breaking free of the fashion week calendar, Saint Laurent has opted to showcase its Spring/Summer 2021 Men’s collection independent of the industry. As such, “NO MATTER HOW LONG THE NIGHT IS” stands free of the fashion week churn, encouraging viewers to get lost in its inviting textures and timeless tailoring.
Intended to live as both a “virtual and physical experience,” art director Anthony Vaccarello has overseen the rollout of videos, AR clips, 3D lenticular images, curated playlists, flags, posters and more alongside the seasonal garment design, delivering a well-rounded presentation. At its core, however, the Spring/Summer 2021 range is all about quiet opulence, shrouding bomber jackets, coats, blazers and ankle-length shirts in lush patterns and rich fabrication.
Plush faux fur invites a playful touch while short-sleeved Western shirts are emblazoned with rocky patterns that could easily blend into the landscape of the American West. Saint Laurent’s signature skinny ties and silhouette-shrinking jeans are offered in classic black varients, but there are also new styles ideal for a louche look; deeply pleated pants, sleeveless tunic shirts and strappy gladiator-style sandals yield a new twist on warm weather effervescence.
Experience more of the SS21 rollout on Saint Laurent’s social media pages and by way of the video above.
Most recently, another Kering-owned label made waves; recall Balenciaga’s Cardi B-starring Winter 2020 campaign.