Saint Laurent Unveils New Flagship on Avenue Montaigne, Paris
Dubbed as the more intimate extension of the brand’s Champs-Élysées flagship.
Summary
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Saint Laurent unveiled a new, intimate three-level flagship on Avenue Montaigne under Anthony Vaccarello, defined by “sculptural clarity”
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The interior features a curated gallery of rare furniture (Lalanne, Perriand) and a Mark Bradford artwork from the Pinault Collection
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The boutique offers a confidential experience, complete with a private salon and a tranquil, landscaped terrace overlooking the avenue
Under the creative direction of Anthony Vaccarello, Saint Laurent has opened the doors to a stunning new flagship boutique on Paris’s prestigious Avenue Montaigne. Created as an exclusive, more personal annex to the sprawling Champs-Élysées store, the address was entirely transformed over two years to embody the Maison’s ethos of sculptural clarity and refined simplicity.
The boutique spans three elegant floors, organized as a sequence of rooms — some open and expansive, others muted and confidential — to offer distinct rhythms for exploring the full collection. The atmosphere is defined by controlled tension and a presence without excess, reflecting Vaccarello’s precise aesthetic vision.
Art and design anchor the environment. The space features a meticulous curation of rare furniture and artworks, recalling the sophisticated taste of Monsieur Saint Laurent himself. Pieces include a Paul Poiret daybed, a François-Xavier Lalanne table, and designs by Charlotte Perriand. Adding to the cultural dialogue, a never-before-seen work by artist Mark Bradford, on loan from the Pinault Collection, reaffirms the brand’s deep commitment to contemporary art. A private salon and a tranquil, landscaped terrace on the upper floor complete the experience, offering personalized service in the heart of the 8th arrondissement.
Saint Laurent Avenue Montaigne
37 Avenue Montaigne
75008
Paris, France
