Cardi B Self-Styled and Self-Produced Her Balenciaga Winter 2020 Campaign

The “WAP” rapper’s ad will grace the Louvre’s exterior.

Fashion
6,387 Hypes 3 Comments

Cardi B‘s fondness for Balenciaga is well-documented, from the namedrop in “I Like It” to the many times the rapper has been spotted sporting the luxury house. Finally, that love has been reciprocated; to kick off its Winter 2020 campaign, Balenciaga has enlisted Cardi to star in the debut image.

“Limited by a lockdown of epic proportions, the Winter 20 campaign images are self-styled and self-produced by Balenciaga’s far-reaching network of friends, connected through their screens while isolated at home,” the brand explained in a press release. You wouldn’t know it from looking at the slick imagery, however, which sees Cardi wearing a seasonal slinky dress and reclining on a bed of green grass, accompanied by a spread of children’s toys and Balenciaga’s Neo Classic handbag.

To commemorate the partnership, Balenciaga has placed the image on the exterior of the Louvre, a fittingly stirring placement for the landmark collaboration. Expect further campaign imagery to include friend of the brand Eliza Douglas and quirky imagery in line with Balenciaga’s Instagram presence, all centered around the theme of comfort within confinement.

Recently, Balenciaga issued new colorways of its signature sneakers: the Triple-S, Track Sneaker and Track.2.

Read Full Article

What to Read Next

JORDANLUCA's FW22 Jeans Campaign Draws From Michelangelo's Statues
Fashion 

JORDANLUCA's FW22 Jeans Campaign Draws From Michelangelo's Statues

Otherworldly 3D art meets queer representation, historical references and human’s connection to nature.

ARNE Shows New Practical Styles and Footwear Range for Fall/Winter 2022 Collection
Fashion 

ARNE Shows New Practical Styles and Footwear Range for Fall/Winter 2022 Collection

Presented by ARNE
The smart casual and comfort-driven menswear label debuts dynamic staples for the new season.

UNDERCOVER Weaves Cultural and Street Styles for FW23
Fashion

UNDERCOVER Weaves Cultural and Street Styles for FW23

Bringing a renewed energy to versatile constructions and styling.


Unity and Individualism Stand Tall in 3.PARADIS’ FW22 Campaign
Fashion

Unity and Individualism Stand Tall in 3.PARADIS’ FW22 Campaign

Showcasing a floor-length overcoat, textured coordinating sets and more.

Derrick Rose and adidas Debut the D Rose 11
Footwear

Derrick Rose and adidas Debut the D Rose 11

The former MVP’s 11th signature shoe has quietly released in China.

Virgil Abloh Addresses Controversy With Louis Vuitton's SS21 Tokyo Show
Fashion

Virgil Abloh Addresses Controversy With Louis Vuitton's SS21 Tokyo Show

Showcased in a film co-directed by legendary filmmaker Takashi Miike.

Anti Social Social Club and BAPE's Second Collaboration Gets Funky With All-Over Camo (UPDATE)
Fashion

Anti Social Social Club and BAPE's Second Collaboration Gets Funky With All-Over Camo (UPDATE)

Product shots of the collection have been released.

Takashi Murakami's Smiling Mount Fuji Character Appears on Cover of 'Vogue Japan'
Art

Takashi Murakami's Smiling Mount Fuji Character Appears on Cover of 'Vogue Japan'

As part of a global ‘Vogue’ initiative centered around the theme of hope.

How Do Scents Make Sense During Lockdown?
Fashion 

How Do Scents Make Sense During Lockdown?

It might be time to rethink our relationship with perfume.


MAD Paris Gives Cartier's Ballon Bleu Watch a Baroque "Saint Petersburg" Engraved Makeover
Watches

MAD Paris Gives Cartier's Ballon Bleu Watch a Baroque "Saint Petersburg" Engraved Makeover

Yours for $17,200 USD.

Alienware Debuts Gaming Monitor With 360Hz Refresh Rate
Gaming

Alienware Debuts Gaming Monitor With 360Hz Refresh Rate

It supports NVIDIA’s Reflex Latency Analyzer.

'Star Wars' and adidas Originals Want to Introduce C-3PO's Signature Top Ten Hi
Footwear

'Star Wars' and adidas Originals Want to Introduce C-3PO's Signature Top Ten Hi

The duo suggests a new strategy: metallic gold everything.

Stussy Turns to Lightly Subdued Tones for Fall 2020
Fashion

Stussy Turns to Lightly Subdued Tones for Fall 2020

Nuanced earth tones and finely polished cuts inform the lineup.

Nvidia Announces Its First Series of "Ampere" Graphics Cards
Tech

Nvidia Announces Its First Series of "Ampere" Graphics Cards

Significantly improving performance speeds and real-time ray tracing.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.