Analysts called Demna a “risky pick for much larger label Gucci with its reputation for timeless elegance.”
The Georgian designer, known for retro-glamour and satirical motifs, has departed after nearly a decade at the brand.
Kering continues to face headwinds after Gucci faces one of its biggest drops since Creative Director Sebato De Sarno’s leadership.
Sources indicate that Blazy will take on the role of creative director at Chanel.
As the global luxury slowdown continues to choke sales at the biggest luxury labels.