Maison Margiela & Celine Court China While Gucci Sees Lackluster Q1 in This Week's Top Fashion News

Summary

• Celine and Maison Margiela launched interactive pop-ups in China to deepen consumer engagement.

• Kering faces revenue declines while pivoting toward tech-driven innovation with Google.

• Issey Miyake and Nike are establishing new retail pressences in New York City

Maison Margiela Unveils the Bianchetto Atelier Experience in Shenzhen

Maison Margiela

Continuing its “MaisonMargiela/folders” initiative, Maison Margiela has launched the “Bianchetto: Atelier Experience” in Shenzhen. Located at the Hairun Badminton Courts, the event brought guests into the world of Margiela, transforming their garments using the house’s signature white paint technique. Participants were provided with the iconic blouse blanche (white lab coat) while being guided by the brand’s Paris team. The latest activation follows a series of exhibitions across China aimed at bringing the house’s inner workings to a global audience. To ensure accessibility, Margiela is also updating a public digital archive via Dropbox, featuring installation documentation and archival materials.

Celine Transforms Shanghai’s Zhangyuan District Into a French Seaside Escape for Été 2026

Celine

Celine has reopened its immersive ÉTÉ CELINE pop-up in Shanghai’s historic Zhangyuan district, which conveys the essence of a French seaside escape, featuring a shore-like facade inspired by photographer Takashi Homma’s New Waves series. The outdoor area includes sand dunes and cabanas serving as an ice cream parlor and a surf shop. Inside, the ground floor offers the seasonal collection alongside a customization room where clients can personalize leather tags on denim and bags with initials or zodiac illustrations. The second floor hosts private salons and displays for the brand’s Haute Parfumerie and jewelry lines.

Nike and Jordan Brand Open Temporary Soho Store in NYC

Nike

Nike and Jordan Brand have launched a temporary, color-injected retail hub at 611 Broadway in New York City. The modular storefront is designed to evolve throughout the year to coincide with major cultural events like the US Open and the NYC Marathon. For its opening activation, the space centers on global football and a dedicated NikeSKIMS pop-up section. Personalization is a core amenity to the concept, with the “Nike By You” station offering exclusive NYC-themed graphics. Additionally, the Jordan Brand section introduces the “Soul Tower” installation, a community-focused exhibition highlighting basketball heritage and local photography.

Issey Miyake To Open New Flagship Store at 45 Madison Avenue

Issey Miyake

Issey Miyake is set to debut a 13,000-square-foot flagship store in New York City’s iconic New York Life Building this May. Designed by Solid Objectives Idenburg Liu, the space balances the original Beaux-Arts architecture with modern aluminum and glass materials. A standout feature is “MADO,” the brand’s first gallery space outside of Japan, which will host exhibitions on a regular basis. To celebrate the opening, the new Issey Miyake store is offering exclusive products, including a hand-pressed folding coat and the “UNBOUND” hat. The design also includes a titanium panel honoring the long-standing friendship between Issey Miyake and the late American architect Frank Gehry.

Kering Shares Tumble 9.3% Amid Continued Gucci Weakness in Q1 2026

John Keeble/Getty Images

Shares in the French luxury conglomerate Kering dropped 9.3% following a disappointing first-quarter report showing a 6.2% decline in overall revenue. The slump was primarily attributed to their flagship brand Gucci, where revenues fell 14.3% this quarter as its creative turnaround moves at a slower pace than expected. While jewelry and eyewear remained bright spots, the broader portfolio, which includes Saint Laurent and Balenciaga, faces macroeconomic headwinds outside of their control. Investors are now focused on the upcoming Capital Markets Day in Florence, where CEO Luca de Meo is expected to share more on his “ReconKering” strategy, aimed at revitalizing the group’s financial health.

The Google x Gucci Smart Glasses Could Release in 2027

Julia Ewan/The The Washington Post Via Getty Images

Kering CEO Luca de Meo has confirmed a partnership between Gucci and Google to develop AI-powered smart glasses, slated for a 2027 release. The eyewear will run on Google’s Android XR platform and is expected to integrate cameras, microphones, and speakers. This latest move from Kering aims to reposition Gucci as a leader in luxury, competing directly with Meta and EssilorLuxottica, who are also driving the wearable tech sector. The project is part of a greater plan to diversify Kering’s revenue streams through high-tech eyewear and jewelry, helping to shield the brand from the volatility of traditional fashion cycles while leveraging Gucci’s heritage.