The Google x Gucci Smart Glasses Could Release in 2027
As revealed by Kering CEO Luca de Meo.
Summary
- Kering CEO Luca de Meo has confirmed a new partnership with Google to develop Gucci-branded smart glasses
- The upcoming eyewear will run on Google’s Android XR platform and is slated for a 2027 release
- The strategic move aims to revitalize the iconic Italian house while challenging competitors in the AI wearable market
Gucci and Google have officially joined forces to develop the upcoming Gucci AI smart glasses. Confirmed by Kering CEO Luca de Meo during an interview with Reuters, the French luxury conglomerate aims to launch the AI-powered eyewear as it expands its technology footprint.
Targeting a release in 2027, the collaborative project positions Gucci as potentially the first major luxury house to enter the competitive AI eyewear sector. While specific design details remain undisclosed, the wearable device is expected to integrate cameras, microphones, and speakers while operating on Google’s Android XR platform. The move sets up a direct rivalry with established market leaders, specifically Italian-French eyewear giant EssilorLuxottica and Meta’s Ray-Ban smart glasses.
The venture into smart eyewear serves as a key component of de Meo’s broader strategy to scale up Kering’s non-core divisions, including eyewear and jewelry. By diversifying revenue streams, the luxury group hopes to shield itself from shifting fashion tastes and revitalize Gucci following a period of flagging sales. Emphasizing the brand’s 105-year history, de Meo noted that the label will also refocus on its most recognizable aesthetic codes moving forward.
