Gentle Monster

Standing out as one of the standout names in the sunglasses and optical glasses realm in recent years, Gentle Monster was founded by Hankook Kim in Seoul back in 2011. The South Korean name crafted “perfect frames” rooted in philosophies in the purity of art, culture redesign and pioneering technology. Reimagining classic shapes with innovation and artistry in mind, Gentle Monster has created a name for itself in the fashion industry. With a $60 million USD investment for a seven percent stake in 2017 from LVMH, Gentle Monster now has 41 directly operated stores worldwide.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Travis Scott, Stray Rats, Patta and more.

Gentle Monster Announces Debut Collaboration With Heron Preston
Fashion 

Gentle Monster Announces Debut Collaboration With Heron Preston

Presented by Gentle Monster
Bringing its ‘Spirit Level’ aesthetic to eyewear.

tamburins' THE SHELL Perfume Hand Innovates How To Carry a Scent
Fashion

tamburins' THE SHELL Perfume Hand Innovates How To Carry a Scent

The latest from GENTLE MONSTER’s cosmetics brand.

Gentle Monster Unveils Latest Futuristic Eyewear Collection
Fashion

Gentle Monster Unveils Latest Futuristic Eyewear Collection

The extensive line is accompanied by an out-of-this-world campaign.

Gentle Monster's New Santa Clara Flagship Store Is a Robot-Filled Dream
Fashion

Gentle Monster's New Santa Clara Flagship Store Is a Robot-Filled Dream

Including a lifelike old lady and donkey taxidermy.


Gentle Monster Readies Opening of NUDAKE Dessert Shop Seoul Flagship
Food & Beverage

Gentle Monster Readies Opening of NUDAKE Dessert Shop Seoul Flagship

The South Korean eyewear name looks to expand its Food & Beverage operations.

A Closer Look at Marine Serre’s Collaboration With Gentle Monster
Fashion

A Closer Look at Marine Serre’s Collaboration With Gentle Monster

Expected to arrive in time for next year’s sun.

Huawei and Gentle Monster Disguise Touch Control, Speakers and More in Traditional Frames
Fashion

Huawei and Gentle Monster Disguise Touch Control, Speakers and More in Traditional Frames

Pre-order the future-forward eyewear now.

Diplo x Gentle Monster Collab Bridges the Gap Between Classic Style and Modern Functionality
Fashion

Diplo x Gentle Monster Collab Bridges the Gap Between Classic Style and Modern Functionality

An extension of the Grammy-winning artist, producer and DJ’s dynamic persona and style.

Gentle Monster Enlists Artists for Virtual Eyewear Collection
Fashion

Gentle Monster Enlists Artists for Virtual Eyewear Collection

Face filters inspired by human skin, robots and more.

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