Maison Margiela and Gentle Monster Unveil Fourth Collaborative Eyewear Collection
Centered on “Deconstruction,” the 68-piece range introduces exaggerated volumes, leather-wrapped frames, and global pop-up experiences.
Summary
Maison Margiela and Gentle Monster have introduced their fourth collaborative collection exploring concepts of deconstruction across 43 sunglasses and 25 optical frames
The designs introduce exaggerated proportions second-skin leather wrapping and floating executions of Margiela’s signature four white stitches
The launch is accompanied by an Alex Prager-directed short film and dedicated pop-up installations opening October 29 across eight global cities
Maison Margiela and Gentle Monster have officially unveiled their fourth collaborative eyewear collection, presenting an extensive line of sunglasses and optical frames anchored by the creative philosophy of deconstruction.
Elevating and distorting familiar eyewear silhouettes, the collection comprises 43 sunglasses and 25 optical frames that explore modified, crushed, and reconstructed forms. Exaggerated, high-volume frames shield the wearer’s face while expanding peripheral vision, contrasted by narrow, upswept profiles tightly encased in leather to create a seamless “Second Skin” effect. Throughout the range, Maison Margiela’s four white stitches accent the temples, with slimmer models introducing a new application where the stitching appears woven to float along the frame’s perimeter.
The launch is supported by a campaign short film directed by Alex Prager, following a protagonist navigating an shifting urban landscape during a ten-minute countdown. To accompany the rollout, immersive pop-up spaces featuring unfinished, irregular architectural aesthetics will open across eight international cities—including Seoul, Tokyo, Shanghai, Beijing, Bangkok, Kuala Lumpur, Melbourne, and Paris. In Seoul, an exclusive live performance conceived by choreographer Damien Jalet and artist Ian McMahon will celebrate the launch by translating deconstruction into physical movement.
The fourth Maison Margiela x Gentle Monster eyewear collection launches on October 29, 2026, alongside pop-up locations worldwide, with full release details hosted on Maison Margiela and Gentle Monster.
Pop-up Spaces Opening October 29th
Haus Nowhere Seoul, 433, Ttukseom-ro, Seongdong-gu, Seoul, Korea
Tokyo Aoyama FS, 5-chōme-3-2 Minamiaoyama, Minato City, Tokyo, Japan 107-0062
Haus Nowhere Shanghai, 798-812, Mid-HuaiHai Rd., Huangpu District, Shanghai, China
Beijing Taikoo Li FS, L1 UNIT S10-15 & L2 UNIT S10-23 & L3 UNIT 10-32, BUILDING 10, NO. 19 SANLITUN ROAD, CHAOYANG DISTRICT, BEIJING, CHINA
Bangkok ICON SIAM, HAUS NOWHERE BANGKOK, 299 CHAROEN NAKORN ROAD, KHLONG TON SAI, KHLONG SAN, BANGKOK 10600, Thailand
Kuala Lumpur TRX, LOT G.12A.0 & GS.09.0, GROUND LEVEL, THE EXCHANGE TRX, Malaysia
Melbourne Chad Stone (Mall), Gentle Monster Chadstone Shopping Centre
Paris Marais FS, 132 rue Vielle du Temple, Paris, France
