Culture Over Couture: Why Luxury is Doubling Down on Streetwear
Kering
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Following Martine Rose’s recent appointment at Balenciaga, Hypebeast explores how heritage luxury houses, faced with a severe economic downturn, are abandoning quiet couture for streetwear hype to survive.
The British designer and former Demna collaborator succeeds Pierpaolo Piccioli to lead the French house.
The Italian couturier exits the Parisian house after less than two years amid a broader creative shakeup at parent group Kering.
Kering announces the designer’s exit amid brand restructuring and a downsizing of its retail network.
Kering confirms the Belgian designer’s departure following a ten-year tenure defined by high-octane glamour and exponential revenue growth.
Possibly pushing the Formula 1 team toward a luxury-led visual identity.
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2 Sources
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As revealed by Kering CEO Luca de Meo.
The French luxury group’s overall revenues fell 6.2% as the highly anticipated turnaround for its flagship brand takes longer than expected.
Stay up to date on the latest industry trends.
Stay up to date on the latest industry trends.
Taking over a beauty portfolio that gives L’Oréal control over Kering’s fashion names in fragrance, makeup and more.
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