Puma Signs Israel Adesanya to Historic Sponsorship Deal

The first MMA fighter to sign with the sportswear company.

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Ahead of his world title defense at UFC 253, Israel Adesanya has lined up a sponsorship deal with Puma. Puma made the announcement with a special video showing the Nigerian-born New Zealand mixed martial arts fighter standing ontop of Auckland’s Sky Tower. The undefeated UFC Middleweight Champion now stands as the first MMA fighter to sign with the sportswear company.

The announcement comes ahead of Adesanya’s headling fight against Paulo Costa in Yas Island, Abu Dhabi (Fight Island) and places “The Last Stylebender” as the new face of Puma’s Oceania division. Set to also be part of Puma’s global marketing plans, the multi-year deal will cover both apparel and footwear.

“We’re ecstatic to be welcoming one of New Zealand’s most acclaimed athletes to the Puma family,” Pancho Gutstein, general manager of Puma Oceania, said in a statement. “Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime, and his memorable personality makes him a standout individual to represent the brand.”

Speaking about the partnership, Adesanya noted “I only work with companies that align with my values and goals and PUMA is an awesome fit.” “I express myself when I fight, when I dance and through my style and I’ve always loved rocking PUMA. I never conform to society’s expectations of who I should be – individualism is key. I love that PUMA is all about individuality, daring to stand out, fearlessness and pushing the limits. Exactly my kind of brand and I’m hyped to see the partnership unfold.”

 

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Welcome to the fam @stylebender ?

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Welcome to the fam @stylebender ?

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?✨ Fast with the paws and still got my claws!

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In case you missed it, StreetX and Engage collide to celebrate UFC Middleweight champion Israel Adesanya.

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