Smino Returns With Vibrant New "Reverend" Music Video

The rapper heads to South Africa for his new visual.

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Music
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Smino is back with a new music video for his August 2019 hit “Reverend”. The track was notably his first output after his breakthrough sophomore record NOIR. Since then, Smino has dropped “Tempo”, a Christmas-themed “High 4 Da Highladays” EP and formed a supergroup with Noname and Saba in Ghetto Sage for their first hit “Häagen Dazs”.

Smino travels to Alexandra Township, South Africa to interact with the locals, chill in a bathtub full of flowers, explore some caves and scope out the local scenery in the Topshotta-directed “Reverend” music video. The video highlights the colorful buildings and artwork throughout the neighborhood while Smino opens up the track with, “I halt, had to stop/ Had to look to my right/ I walked around the room, it was clear as Sprite/ Errbody ridin’ ain’t gone steer ya right/ Ya can’t help nobody ‘less your spirit right.”

Watch Smino’s “Reverend” music video above. In more music news, The Strokes returned with their final single, “Brooklyn Bridge to Chorus” before their new project drops this Friday.

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