Following its Fall/Winter 2019 collection inspired by the fall in New York’s Lower East Side neighborhood, The Good Company returns to the same theme for its Spring/Summer 2020 range. Arriving in a color palette reminiscent of springtime in the Lower East Side, the collection of crewnecks, T-shirts and accessories sport colorful graphics and prints that evoke the feeling of warmer weather arriving in the city.
A selection of playful shirts kick off the collection: a childlike illustration of a house with a heart around it emblazons a shirt, along with the words “You Are Always Welcome At The Good Company,” while a minimalist drawing of a woman picking flowers with The Good Company’s signature phrase “Better Than Yesterday” inform a yellow long sleeve. Like previous collections, the SS20 range features hoodies and bucket hats with the brand’s “Chill Wave” design. Embroidered caps and screen printed tote bags round out the collection.
Check out the Spring/Summer 2020 lookbook above. The collection will launch on The Good Company’s website and at its Lower East Side store location on March 11 at 11 a.m. EST.