PUMA has unveiled a vibrant iteration of its LQD CELL OMEGA, boasting warm-weather palettes of light blue, yellow and black. This follows a collaboration with BILLY’s from the beginning of the month, which saw lush iridescent accents atop black and white molds.
The new colorway embraces bold color-blocks atop functional materials like mesh and stretchy cords. A hexagonal patch logo is stamped at the top of the tongue, nodding to the shoe’s essential liquid CELL technology that offers optimal cushioning and support. Black accents appear at the forefoot of the shoe, complemented by a thick strip of yellow mesh that runs from the upper quarter to the toecap. Furthermore, the heel comes with blue rubber “PUMA” branding, set above a translucent LQD CELL TPE JELL insert, while the front of the midsole tapers off in black for a sleek look.
The PUMA LQD CELL Omega Striped Knit will be available on April 1 on PUMA’s website for $110 USD.
For more footwear from PUMA, check out its new King Platinum Lazertouch football shoe.