BILLY's & PUMA Unveil LQD CELL OMEGA With Sleek "Iridescent" Highlights

Revitalizing the original ’90s silhouette.

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Footwear
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Back in August, Tokyo-based retailer BILLY’s and PUMA joined forces on a metallic spin on PUMA’s CELL Venom. The two entities have reunited once again, this time taking on the LQD CELL OMEGA, revitalizing the retro ’90s silhouette with vivid “Iridescent” highlights — offered in black and white colorways.

Starting at the top of the shoe is a contrasting “PUMA” logo, placed atop a dotted hexagonal motif at the tongue, a nod to PUMA’s honeycomb-shaped cushioning technology. Below is a set of round rope laces, covering the mesh forefoot and spilling over the sidewalls beyond smooth full-grain leather overlays. Stretching from the rear quarter to the toecap, darkly tinted iridescent applications appear under the crisp upper sections of the body, reflecting gradients of azure blue and deep purple. All of these details sit atop a crisp white midsole that’s been equipped with PUMA’s signature CELL cushioning technology, finished off by an icy, semi-translucent outsole.

The BILLY’s Exclusive PUMA LQD CELL OMEGA “Iridescent” in black and white are currently available for pre-order at BILLY’s website for $150 USD.

For more footwear from PUMA, here’s a look at BMW and PUMA’s take on a track-ready RS-X3.

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Online Pre-Order Start 3/6(Fri)Release PUMA LQD CELL OMEGA IRIDICENT BILLY’S ENT EXCLUSIVE 90年代のランニングシューズの機能であるCELLをベースにした最新テクノロジー、目を惹くLQDCELL(リキッドセル)を搭載したシューズ。 元は衝撃吸収、運動能力サポート、フィッティング、傷害防止の4つの機能を実現したハニカム構造のフォームマテリアルであるCELL。 当アイテムはCELL一つひとつを形成していた『壁』を取り払い、流動性のある新しい素材として進化したLQDCELLを搭載し、アッパーには 光の当たり方によって様々な色に変化する玉虫色を採用した、国内ではBILLY’Sのみで展開するエクスクルーシブモデル。 #puma #lqdcell #lqdcellomegairidicent #iridicent #billys #billysent #billystokyo

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BILLY’s x PUMA LQD CELL OMEGA “Iridescent”

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