Apple Features Anime in Latest "Behind the Mac" Ad

Highlighting the MacBook’s ubiquity throughout the years.

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Tech
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Apple Japan has released a new commercial displaying clips from anime that feature its popular MacBook line. Set to Yoshiho Nakamura’s song “I am Shujinko”, the video compiles scenes from notable anime including Your Name, Weathering With You, Mr. Osomatsu, Gridman, New Game! and The Wonderland, among others. While some examples replace the Apple’s iconic partially eaten logo with similar objects like a heart or pear to parody the brand, the device’s recognizable design and colors demonstrate the MacBook’s universality in the modern world.

Promoting the benefits of Macs for students, the campaign encourages people to bring their own stories to life through its myriad productivity and creative features. The ad also continues Apple’s “Behind the Mac” series which brought on creatives like KAWS, Grimes and Virgil Abloh, to showcase how they utilize Apple products to bring their art to life.

Watch the 30-second spot above and read up on Apple’s latest patent for an all-glass iPhone with a wraparound screen.

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Image Credit
Earth Star Entertainment

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