Lim Kim Gets Mystical in Dreamy Visual for "Mong"
From the South Korean songstress’ highly-acclaimed ‘GENERASIAN’ EP.
Lim Kim’s re-entry into the music world late last year was one met with immense acclaim. The former K-Pop star had taken a much-needed hiatus from the tumultuous industry, breaking away from the archetypal female in order to develop her own craft outside of the country’s rigorous pop culture mold. She exemplified this with a tour de force collection of tracks titled GENERASIAN, showcasing a tantalizing sonic vision that highlighted her identity as Asian and Korean. Now she’s returned with a brand new visual for the standout track, “Mong.”
Throughout “Mong,” Kim’s shamanistic influences and unique infusion of folklore turn her into something divine. As dreamy avant-pop underpins the track, Kim brings forth her eclectic delivery as she sings about wanting to fly, stargazing, and more, swooning as she’s entrancingly displayed on-screen. In the Christine Yuan-directed video, she can be seen alongside a group of females in all white, with various clips showcasing Kim prancing around in a mystical forest before morphing into a butterfly.
You can watch the music video for “Mong” above and listen to her GENERASIAN EP below.
In other music news, Spotify put together a Shibuya Crossing video tribute for Nujabes.
