Reebok Instapump Fury Appears With New Branded Embellishment

Reebok may be fresh off a bold Trail Shroud iteration of its Instapump Fury, but it’s not done modifying the ever-popular silhouette just yet, as a version with a new branded embellishment just released. Arriving in “Radiant Red/Humble Blue” and “Brazen Berry” colorways, the new style keeps the Steven Smith-designed sneaker’s original ethos intact, but adds a little extra punch with a fabric strip that runs from toebox to tongue.

Each colorway presents the fresh-yet-familiar look in a different fashion. The “Radiant Red/Humble Blue” offers a sporty white, red and blue mix that calls to mind images of Allen Iverson-themed Reebok product from the aughts, while the “Brazen Berry” belies its loud name with an elegant mix of black and reddish-purple. The aforementioned fabric strip provides texture on each pair, with a repeating Vector graphic amping up the branding.

This is matched by similar embellishment on the heel tab, and a touch of hi-vis reflective silver on the toebox adds more standout styling. Tonal Pump buttons on the tongue provide recognizable detailing. A signature two-piece midsole connected by a plastic midfoot shank and proffering DMX cushioning in the heel finalizes the look.

Both of these new Instapump Fury styles are available via retailers like atmos now, priced at ¥19,000 JPY (approximately $172 USD).

Moving to hoop shoes, Jordan Brand‘s classic Team Showcase — a beloved basketball silhouette from the aughts — recently returned in a UNC-style colorway.