UPDATE (January 7, 2020): Nike has reached out to confirm that this is not a new policy, but rather an old term & condition that is being sent out as a reminder to its retailer partners. Here’s what Nike told us:
“Retail partners are a key part of Nike’s Consumer Direct Offense. Similar to other premium brands, we have Terms & Conditions of Sale in place with individual retail partners to better serve consumers in each territory with the right assortment, based on local demand.”
Nike’s Terms & Conditions prohibit international shipping, or shipping outside of a retailer’s designated home area, and thus, a reminder of this policy was sent to retail partners several months ago.
ORIGINAL STORY (January 6, 2020): According to reports, Nike and Jordan Brand has now launched new shipping policy restrictions that prevents select sneaker retailers from shipping its products internationally.
In a bid to regain control over its brand, the sportswear giant has launched the international policy to promote to ensure it meets local demand. Despite being a key part of Nike’s Consumer Direct Offense, some retailers will now face new terms and conditions of sale to ensure a region acquires the right allotment. Stores like Sneakersnstuff have already been noting the shipping restriction on Nike and Jordan Brand products it is now facing, “Please note: From January 2020, Nike and Jordan products may no longer be delivered from Europe to your region.”
In case you missed it, take another look at Travis Scott’s Nike SB Dunk Low “Cactus Jack” collaboration.